Recipe for media firepower: Blend Seinfeld spousal celebrity, add a dash of Oprah media hype, stir in some star scandal, cute kids and a solid nutritional cause, and rocket to the top tier of the New York Times Bestseller list before you can say zucchini. Shaping Youth is always trying to find new ways to get kids to eat greens, live green and curb the cues to spend green, … [Read more...]
Mobile moms will love this handy new alliance between consumer action orgs HealthyToys & MomsRising which lets you find out whether the toy you’re about to plop in that cart is toxic for your tot...Excellent use of new media technology to create a value-add for toy consumers, as this 2-min. CNN video on the issue reveals.Here's how it works: Text healthytoys [toy name] to … [Read more...]
To continue our series on Shaping Youth’s ways to "market mindfulness," I’ll first shine the spotlight on Ms. Freddi Zeiler, who at age 14, decided to make a difference in the world and set out to find where that enthusiasm should be funneled. Voilà ! A Kid’s Guide to Giving! It’s my Shaping Youth tween/teen book pick for our advisors this … [Read more...]
Update: 2013 Along these lines, check out StartEmpathy.org with clever little videos by "Empathy Explorer" Ed Stockham; a visual media depiction of our peer to peer "in her shoes" exercise in this 2007 post below. My media ‘avatar’ is more Murphy Brown than Mother Teresa, so I need to redirect those of you who envision me as idyllically sealing organic preserves, leading the … [Read more...]
Yesterday Ad Age reported, “McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Um…"nifty?" How about subversive? Opportunistic? Manipulative? Hypocritical? Undermining parents' values? Shaping Youth already called ‘em to task for the sour ‘apples and milk’ … [Read more...]
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