Life 360: Testing Family Safety Apps With Teens (Part 2)

Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]

Texting for Toy Safety: ‘Moms Rising’ Taps Into ‘HealthyToys’

Mobile moms will love this handy new alliance between consumer action orgs HealthyToys & MomsRising which lets you find out whether the toy you’re about to plop in that cart is toxic for your tot...Excellent use of new media technology to create a value-add for toy consumers, as this 2-min. CNN video on the issue reveals.Here's how it works: Text healthytoys [toy name] to … [Read more...]