Quite a coup for consumer and health advocate groups today who released the power of media and marketing to depants digital advertisers who are undermining parents by flying under their radar. Woohoo! This is gonna be fun. If I sound juvenile, it’s because I can barely contain my glee...Nothing like a one-two counter-marketing punch to start the day, complete with a … [Read more...]
There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box office biggies, and look at the impact of media hype-fests on kids. Not pickin’ on Spidey, here; haven’t even seen the flick yet, I’m talking about a global web … [Read more...]
Call it a marketing hook, tween baiting, or young teen branding brilliance, Zwinktopia, the online virtual world that just launched Monday has leveraged their growth substantially by familiarizing kids with their avatar site Zwinky, first. Kids have been creating customizable Zwinky identities to plop on their blogs, profiles, IM and chat sites representing themselves for … [Read more...]
What’s seven feet long, 2000 pounds and delightfully digital? A gigantotherm. Find out more following The Great Turtle Race, a whimsical two week webevent that gives kids a hands-on way to “cheer on their animated turtle” and get a peek at the migration of these 65 million year old graceful beauties. Tap into digital media and marketing at its most sublime … [Read more...]
When sweet little faces ask dauntingly sad questions like, "Will we drown when the ice caps melt?" or "How do rainforests work, and where will the animals go, mom?" Be ready with simple, educated answers from How Stuff Works. They offer gazillions of ideas to put a positive spin on how youth can become part of the planet patrol, just in time for Earth Day life lessons this … [Read more...]
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