Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve … [Read more...]

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we … [Read more...]

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show … [Read more...]

Spider-Man 3: Web of Influence In Kid-Culture

There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box … [Read more...]

Food For Thought: Media to Digest for Healthier Kids

March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media … [Read more...]