Texting for Toy Safety: ‘Moms Rising’ Taps Into ‘HealthyToys’

Mobile moms will love this handy new alliance between consumer action orgs HealthyToys & MomsRising which lets you find out whether the toy you’re about to plop in that cart is toxic for your tot...Excellent use of new media technology to create a value-add for toy consumers, as this 2-min. CNN video on the issue reveals.Here's how it works: Text healthytoys [toy name] to … [Read more...]

A Smart Television Alliance: Receive A Free TiVo Before Dec. 31st!

“Just because you watch “CSI” doesn’t mean your six-year-old (no matter how brilliant and mature) should, too. As a parent, you instinctively know stuff like that. Unfortunately, broadcasters don’t get it…So what can you do about it? Here’s where the Smart Television Alliance comes in. We're a new coalition of leading nonprofit … [Read more...]

Green Scene Needs Digital Convergence for REAL “Power Shift!”

This month, green globetrotters trying to "do good things for the planet" have been leaving ‘carbon footprints’ all over the flippin' country flying to conferences hither and yon... Suggestion? Go virtual, folks. 5000 green teens descended on Washington D.C. for the national youth summit on climate change called Power Shift. (a project of Energy Action … [Read more...]

One Laptop Per Child: Give One, Get One Goin’ Fast!

The pop-up antennas look like little Shrek Horns to me, but they serve a vital purpose on this One Laptop Per Child (OLPC) nonprofit green machine called the 'XO'...Those little rabbit ears can transmit educational 'umphf' to kids in developing countries with a bounty of e-books, internet access, video/music and a world of knowledge...all with sturdy simplicity. (video PSA … [Read more...]

S.F. Oil Spill Prompts Altruism & Activism in Kids

My fuming daughter shoved aside her breakfast bowl to eagerly scan the “how you can help” websites as the oil-soaked wildlife and heartbreaking headlines saturated the morning media routine, coating us with sadness. “Idiots! How can you hit a freakin’ tower in the middle of the bay,” she ranted, as a child totally disgusted with the repeat … [Read more...]