FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess … [Read more...]

Raising Authentic Girls: Rachel Simmons’ “Be You! The Real Girl Tour”

August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth … [Read more...]

A HUGE Breakthrough for TV: Nuance Trumps Vapid Vixens Aplenty

August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually … [Read more...]

Mentoring: Masai, Midwives, Mobile Med & Media That Matters!

Aug 5, 2010 Meet Sabore Ole Oyie. My teen's about to, as is her BFF and BF. Yep, this afternoon I’m bringing a few teens for a "reality show" not to be missed at the Global Leaders for Justice … [Read more...]

Global Leaders For Justice: Using Media For Breakthroughs

August 4, 2010 My teen dialog yesterday: “Did you have fun waterskiing with your dad?” “Yah, we did, how was your Global Leaders for Justice thingie? What’d you DO all day, mom?” “Um…well…let's … [Read more...]

Happy 15th B-day: TEDxTeen & CEO of Lil’ MDGs Dylan Mahalingam!

Aug 2, 2010 As I opened my Facebook to check messages from GWLN's Global Leaders for Justice organizers who I’ll be working with tomorrow and Thursday at SCU mentoring inspiring projects from all over … [Read more...]

Media Slave? ReShaping Habits For More Summer Fun

July 27, 2010 “Why aren’t you posting on Shaping Youth every day like you used to, Amy? Are you on summer hiatus like the networks?” Um, I guess that’s what you’d call it. Frankly, it never … [Read more...]

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how … [Read more...]

Steamed About Sexualization? Healthy Media for Youth Act Now!

July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are … [Read more...]

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we … [Read more...]

Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in … [Read more...]

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the … [Read more...]

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of … [Read more...]

Noah! Welcome to the Digital World, Baby! (PBS Early Learning)

June 16, 2010 Personal post today to welcome (in over 325 languages) Shaping Youth advisory board member Dr. Robyn Silverman’s new son into the world of global digital citizenship. Born: Mr. Noah … [Read more...]

Babies Movie: Through The Lens of a Young Teen

May 11, 2010 I tried to warn her, “This isn’t some wham- bam fast-paced action thriller or rom-com dramedy, but Babies IS my movie choice for Mother’s Day, ok?” In preparation, I showed her the … [Read more...]

Shaping Youth Honors Girls Rights Week May 3-7

May 3, 2010 In honor of Girls Rights Week, advocating for positive change in the world, I’m going to run a week long series of “all things girl” to show how media and marketing can HELP rather than … [Read more...]

Earth Day: 40 Eco Links Worth Recycling to Friends

4-20, 2018: I'll spare you the countless "green" 4-20 posts and update the eco-stronghold of youth collectively outraged by the horrific policies of 45's admin, specifically Scott Pruitt damaging our … [Read more...]

Spring Break 2010: Service Learning from Teens Turning Green

April 3, 2010 While media reports often churn out attention-getting stereotypes of spring break scenes of rowdy youth antics under the auspices of ‘what sells,’ to feed the money machine, we all too … [Read more...]

Socially Responsible Picture Books: Dream Village Part 2

Mar. 23, 2010 Today I was honored to be the guest speaker at SFSU Professor Betsy Blosser’s Media & Social Change class, and brought a gazillion examples of cool work being done in the digital … [Read more...]

Saved By The Well and Dream Village: Perfect For World Water Day

Mar. 22, 2010 Awhile back I wrote about the ‘virtual walk’ for World Water Day to raise awareness of those in water-stressed regions who often walk six miles or more to bring water to their … [Read more...]