Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the … [Read more...]

Back to School: Using Branding as a Media Literacy Lesson

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught  red-handed with their marketing machinations of hawking sugar hydration to … [Read more...]

Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org

July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on … [Read more...]

Using Matching Funds Marketing Tactics: A Win-Win For Kids

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end … [Read more...]