Product Placement

Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?

July 24, 2009 by Amy Jussel 13 Comments

July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what Maine legislators that just banned data mining of minors will say to that? (h/t to Ypulse and Privo!) Reuters reports Disney CEO Robert Iger is bullish on direct web … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Alice in Wonderland, All Things Digital, behavioral advertising, CDD, COPPA, data-mining, Derek Baird, direct web marketing, Disney, Disney CEO, Disney chief, e-havioral ads, FCC, FTC, Hard sell to kids, Harris Interactive, Jeff-Chester, Kara Swisher, Kids, kids don't care about privacy, Maine bans kids data mining, marketing, media and kids, minors, personal profiles, privacy, Product Placement, profile, public policy, Robert Iger, Teen Mobile Study, teens, Tim Burton, Totlol.com, transparency, YPulse, Ypulse Mashup 2009

Raising Girls Amidst Meat Marketing: Carls Jr., Burger King Raunch

July 16, 2009 by Amy Jussel 32 Comments

Jan. 27, 2015 Update: It's achingly sad that I can reprise my own prose about "meat marketing" women with gobsmacking sexualization and objectification commodifying bodies as edible objects to be consumed, but alas Carl's Jr. is using the same stale crass-en masse trash for outrage baiting buzz in 2015 as they did five years ago.Guess they're consistent in their sexist tripe, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: AIDS, Amplify your voice, apa sexualization, April Fronk, Burger King, burger wars, Carls Jr., CCFC, Childhood Matters, civil rights, ColaLife.org, crass advertising, Dr. Kay Kleinerman, Fem2.0, females, feminism, Feministing, girls, Girls-Are-Champions, HIV, hot chicks eating burgers, junk-food, Lisa Izzi, medicine, objectification, offensive ads, Packaging-Girlhood, Rona-Renner, sexist commercials, Simon Berry, spongebog squarebutts, super seven incher, Target, true child, Twittermob rally, young hungry guys, young men, youth

Privo Privacy Vault: How Safe is Kids Digital Data? Part 2

July 14, 2009 by Amy Jussel 4 Comments

July 14, 2009 Yesterday in my Part One preamble to the interview with Privo executives, I tried to give an overview of how 'kids online safety' is more than 'balancing safety and fun' it's politics, it's opportunistic marketing, it's regulatory, and...it's complicated. With dogged tenacity here's my attempt to sort out how to keep kids safe online (for parents, as well as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth Tagged With: age verification, analytics, Balancing safety and fun, Cellfire, Children's online privacy protection, congress, COPPA compliance, data-mining, Denise Tayloe, Digital, digital e-coupons, digital safety, ecards, ethics, FCC, FTC, hash value, industry self rein, internet-safety, Jeff-Chester, Kids Online, kids online communities, loopholes, moderation, opt-in, privacy permission & trust, Privacy practices, privacy vaults, Privo, Privo Lock, regulations, regulatory, safe harbor, Safeway digital coupons, tell a friend, tweens, Virtual-Worlds, youth

Keeping Kids Safe From Predators (er, Marketers) Part One

July 13, 2009 by Amy Jussel 10 Comments

July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth Tagged With: Age fakers, age verification, CARU, certification, child advocates, compliance, COPPA, data-mining, Denise Tayloe, digital destiny, Dizzywood, Echometrix, Elf-Island, ESRB, Facebook-Beacon, FCC, FTC, humana, identity verification, internet, interview with Privo, Jeff-Chester, Joi Podgorny, Kids, Kids Online Balancing Safety and Fun unconference, Kids Online Unconference, my data is my data, NAMLE, New-Moon-Girl-Media, Online marketing, online-communities-kids, permissions, privacy legislation, Privacy practices, privacy vaults, Privo, safe harbor, safety, Sara-M.-Grimes, teens, trust, tweens, Under 13, youth, YPulse

Digital Data Mining 101: Echometrix Takes Kids’ Pulse

July 8, 2009 by Amy Jussel 10 Comments

July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]