Readergirlz: YA Books Become A New Media Experience

Dust off your book jackets, click some tunes and get ready to have some fun as one dimensional media turns into a multi-platform conversation! Launching March 1st, in time for National Women’s History Month, the new "readergirlz" web site bonds gal pals in “Sisterhood of the Travellin’ Pants"-style friendship, as YA books turn into a full blown digital … [Read more...]

Green Media & Electric Cars: New Energy Shaping Youth

Update Mar. 22, 2013: Just stepped into the future in a silent Tesla sedan that zoomed 0 to 60 in 3 seconds like a 007 James Bond stunt car, piloted by a neighbor pal of mine (who happens to be a pilot, go figure). I'm completely floored by the design, engineering, eco-efficiency...and er...custom 6-figure hot off the assembly line price tag. Fast Company just featured the … [Read more...]

Positive Coaching Alliance Offers Media Tips & Life Lessons

Last week MSNBC editorialized on the essential factors of a classic sports movie: “Feature Underdog(s), Stick it to the Man, Make Men Cry, Provide Memorable Quotes, and Inspire Real Athletes.” Writer Bob Cook lists his favorite top ten films, and in scanning them I realized every single sports movie had a life lesson, feel-good premise, or positive message for kids! Since … [Read more...]

Meatrix Moviemakers Mouth Off in a Revolution for “Real Food!”

“The Mouths of the world are finally speaking out,” says the new Mouth Revolution viral film that launched from Free Range Studios yesterday. “They're fed up with the "garbage" we eat and they're demanding real food - organic food - now!” “As gateways to the human body, they're taking action and staging an international "Shut Up" until their … [Read more...]

Inconvenient Truth Meets Digital Earth: Marketing ‘Hope’

The New York Times’ Stuart Elliot wrote that “A Procession of Penguins” was arriving on the advertising scene, and referenced Shaping Youth’s article where we admonished pharmaceutical giant Roche for tredding on thin ice by using animated kiddie flicks to mine pocketbooks of parents to promote their flu elixir.Nothing against Happy Feet, just the penguin pill-pushing policy. … [Read more...]