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Harvesting Kids’ Eyeballs; Free Mobile For Ad Views: Blyk!

July 18, 2008 by Amy Jussel 3 Comments

“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want free... Blyk, (pronounced 'blick', YouTube video here) offers 217 texts and 43 minutes free to 16-24 year olds in Europe...The quid pro quo trade-off of minutes for marketing? Try a 29% … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: ads-for-eyeballs, Allen-Kanner, Blyk, Blyk-free-minutes-teens, brand-ambassadors, branding-youth, Cellphones-Children, commercialism, corporatized-child, FCC-product-placement, free-phones, free-pitches, free-textbooks, free-texting, FreeLoad-Press, Human-billboards, media-literacy, mining-youth, mobile-ads-kids, Mobile-Era, mobile-youth-trends, Next-great-thing, PINK-collegiate-line, privacy-data-youth, PSFK, Texting-Tweens-Teens, YPulse-National-Mashup

Confessions of a Virgin Meebo User at YPulse…

July 17, 2008 by Amy Jussel 6 Comments

Youth mobile activism? Media mashups? M-commerce? M-trends? Heads up...I'd say keep your eyes peeled on Meebo for starters, as this live instant message platform is coming out with all kinds of new interactive integration, right down to iphone chat on the go... Last year at the YPulse National Mashup, Virgin Mobile's Homeless Youth Awareness caught my eye with their … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth Tagged With: Addicting-Games, Blyk, Blyk-free-minutes-teens, cellphones, chat-kids, chat-safety, Chatrooms, CNET, connect-safely.org, Cyberbullying, DanceJam, Flixster, Google, IM, instant-messaging, internet-safety, Live-chat, Live-chat-IM, Lively.com, Meebo, Meebo-Partners, multitasking, MyYearbook, peer-to-peer-networking, quid-pro-quo-kids-free-cell-service, Real-time-IM, teens-media, tween-social-networking, youth-mobile, YPulse, Ypulse-National-Mashup-o8

Using Media to Inspire All Ages: Lia Neal to Dara Torres

July 7, 2008 by Amy Jussel 6 Comments

Aug. 12, 2016 Friday Flashback as we add fresh 2016 context to this fabulous photo of two historic moments: Simone Manuel's gold medal win as the first African-American woman to win an individual Olympic medal in swimming, and Lia Neal's bronze medal in the 2012 400m relay, marking her own historic career first, followed up in 2016 with a SILVER medal in the same event. … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Advice-for-teen-swimmers, ageism, Alexa Moreno, athlete-drug-use, Athlete-Models, Beijing-Olympics, body shaming, Children-swimming, Dara-Torres, Female-Athletes, Fu Yuahui, Inspiring-Teens, Lia-Neal, media-literacy, Michael-Phelps, Natalie-Coughlin, neuroscience, Olympic-Games-2008, Olympics 2016, preteens, record-breaking-olympians, self-worth, Simone Manuel, Speedo-Fastskin-LZR-Racer, Swimmers, US-Anti-Doping-Agency, USA-swimming, Womens-Sports-Foundation, Youth-sports

Kit Kittredge: An American Girl; Product Placement or Literary Bridge?

July 2, 2008 by Amy Jussel 7 Comments

Ruthe Stein, Senior S.F. Chronicle reviewer must be a soul-mate of sorts in the ‘thinking alike’ arena, as her opening marks hit me with a one-two punch over my coffee this morning, having just done a double-take on the four-color, full-page fireworks ad that screamed, "Celebrate the Holiday with An American Girl!” “Movies have become adept at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: Abigail-Breslin, An-American-Girl, Batman, books-to-movies, box-office-blockbusters, cartoon-products, CCFC, Clifford-the-Red-Dog, Dark-Knight, Dora, E.T., FCC-product-integration, Harry-Potter, Hollywood, Hulk, kids-movies, Kit-Kittredge, Last-Mimzy, licensed-characters, literary-movie-sequels, movie-merchandising, Muppets, Reeses-Pieces-Product-Placement, retail-movie-tie-ins, Rotten-Tomatoes, Rugrats, S.F.Gate, Star-Wars, summer-blockbuster-movies, summer-movies, Variety

Teen Talk Equals Ticketing, Even Driving Hands-Free

July 1, 2008 by Amy Jussel 1 Comment

Well, it’s D-day for driving, teens. Much like the KFF study on teen media multitasking, lawmakers in California, cellphone capitol of the über-wired, have decided kids are driven to distraction, so it's now officially ticket-city for teens...even if you’re using hands-free wireless. (DMV details here) Don’t ask me how the police can tell the … [Read more...]