BlameAThon

BlameAThon: Tweet Your Troubles to Fight Cancer Today!

September 9, 2009 by Amy Jussel 4 Comments

Sept. 9, 2009 School class schedule not what you’d hoped? Coach call you out in front of your teammates? BF ran off with your BFF? Or just need a dose of perspective? Whatcha waitin’ for? “Blame Drew’s Cancer!” Right now! Today’s the big Blame-A-Thon 9-09-09, where Drew Olanoff and his pals are livestreaming in a social media blitz with raffle prizes, rock and roll, blipTV … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23andme, ACS, AllRise, American Cancer Society, attitude of gratitude, Blame Drew's Cancer, Blame-a-thon, BlameAThon, Cancer, cancer crusaders, cause marketing, charity, chemo, chemotherapy, citizen-journalism, Derren Brown, disease management, DNA, Drew Olanoff, genetics, health, Kids, Lance Armstrong, livestream, LiveStrong, Media, mobile-social, philanthropy, positive impact, radiation, social-media, survivors, Teen Twitter, trending topics, Twitter, twitter journalism, TwitTip

Blame Drew’s Cancer For My Attitude of Gratitude

August 8, 2009 by Amy Jussel 15 Comments

August 8, 2009 Who IS this hipster? Meet Drew Olanoff. Media geek. Mobile guru. Inspiration. Yesterday I wrote about kids' propensity to get their yucks at someone else's expense fostering an 'ouch, I can relate to that' empathy to bring humor to each life lesson... Today I want to focus on one of my favorite themes of 'turning a negative into a positive' and using new … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23 and me, 23andme.com, 9-9-09, ACS, American Cancer Society, battling cancer, Blame Drew's Cancer, Blame everything on cancer, Blame-a-thon, BlameAThon, camraderie, Cancer, cancer support, cause marketing, CauseCast, chemo, coping skills, diagnosis, digital activism, disease, DNA, Drew Olanoff, FML, fundraising, genetics, hashtag, Health 2.0, Hodgkin's Lymphoma, HopeLab, inspiring minds, Lance Armstrong, Live Strong, LiveStrong, net2thinktank, nonprofit, PA, Pittsburgh, positive attitude, positive thinking, ReMission, resilience, social-media, The Big C, Twitter, UGC, user generated content, virtual friends