There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box office biggies, and look at the impact of media hype-fests on kids. Not pickin’ on Spidey, here; haven’t even seen the flick yet, I’m talking about a global web … [Read more...]
Spider-Man 3: Web of Influence In Kid-Culture
Filed Under: Advertising, Branding & Consumerism, Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Vapid Values Tagged With: buzz-marketing, kids-advertising-regulations, kids-fitness, kids-food-products, media-literacy, new-CARU-guidelines, Nutrition & Wellness, packaging, peer-to-peer, Product Placement, Shaping Youth, ShapingYouth, viral-marketing
Web 2.0’s Fun Forward: “The Machine is Us!”
Ever try to explain the phrase Web 2.0 in a digital sound bite? This brilliantly fun little 4-minute video from professor Michael Wesch of Kansas State University does the trick. This digital ditty is cultural anthropology at its finest; you can bet Marshall McCluhan would be duly impressed. It captures the power of Web 2.0 in a smart blip of techno-frenzied pace, … [Read more...]
Filed Under: Emerging trends & STEM, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: buzz-marketing, Shaping Youth, ShapingYouth, viral, viral-marketing