childrens health – Page 3

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 5 a day, 5 a day the color way, 6 food mistakes parents make, CAFF, CDC, childrens health, Cuesa.org, dips and veggies, eat your colors, family farmers, family farming, farm bill, farmers markets, Food Champs, fresh produce, fruits and veggies, growers collaborative, health education, kids nutrition, local produce, love your veggies, More Matters, nutrients, nutrition education, organic food, PACK Week, PBH, PCFMA, PFK, PMA, Produce better health, produce for kids, September fruits and veggies, sustainable agriculture, there's a rainbow on my plate, vegetarian kids, vitamins, welchs grape juice, wellness

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies