AHA & Nintendo: Tag-Teaming Innovation To Get Kids Moving (Pt2)

Feb 3, 2011 When I was invited to attend the “Power of Active Play” summit hosted by the American Heart Association and Nintendo, my synapses were firing in Howard Rheingold mode, wondering if this convening was going to be a glorified commercial for the gamification of life. I may not be wearing the same rose-colored shades of Jane McGonigal’s Wall Street Journal article … [Read more...]

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Mindless Eating Goes Mobile: HealthGamers Unite!

Feb. 18, 2015 Interesting pairing of mindful eating with the ongoing distracted driving problems which I've written about often regarding what works to drive behavior change...in this MD's new wellness post connecting the dots with both! Sept. 30, 2009 I’m gearing up for theHealth2.0 conference to see what cool gizmos, mobile apps and media uses entrepreneurs have come up with … [Read more...]

Hey Kids: Is There A Market for Healthy Games?

June 28, 2009 There's no question healthGAMERS are exploring the opportunities of using a "perceived problem as a solution" in the gaming world. Humana is now offering $5000 to create a healthy game concept, RWJF crowdsourced ideas in Teen Second Life with their Dream it. Do it. venture for healthier communities and Elf Island's already seeing therapeutic results in their … [Read more...]

healthGAMERS: Newly Launched Hub For Serious Gaming

June 26, 2009 Just as some kids can sniff out an ‘educational’ experience and shut the learning light switch off (or dim it at best) others do the same with the phrase "Serious Games." Though it's an accurate label for the new healthGAMERS site, I hesitate to use ‘serious games’ because it can send people bolting in the opposite direction faster than you can say ‘disease … [Read more...]