Oct. 29, 2009 Every year I try to come up with ‘green Halloween goodies’ or attempt to find ‘healthier’ ideas that are not a snore or a bore... just to balance out the gobs of candy kids receive and seed the concept that other treats can be even cooler than standard fare. The trick is to go for the wide smile alternative and the ‘value-add’ as they say in marketing, because … [Read more...]
Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!
Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alternatives to candy, books, candy, community building, costumes, Do Life Right, eco moms, gently used, Go away monster, going green, Green Halloween, Halloween, health, healthy, Kids, kidvid, library, literacy, media-literacy, neighborhood, new to you, next to new, parenting, Plato's Closet, precycled, Project Read, pumpkins, reading, recycle, regifted, Share Literacy, Sustainability, swap-n-shop, treats, trick-or-treating, tricks, turning people green
Shaping Youth Teen Team Reflects On Disneynature EARTH Premiere
April 22, 2009 Talk about a ‘circle of life.’ Disneynature, the first film label to be released by Disney in 60 years, truly DOES represent a full rotation of EARTH, by going back to their studio roots of documenting extraordinary wonders rather than ‘imagineering’ them all themselves. Sounds as refreshingly authentic as a Susan Boyle discovery, with high profit potential … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: Academy Awards, animals, Change is Possible, changebloggers, climate change, ColaLife, Common Sense Media, consumption, Debby Ryan, Discovery, Disney, Disney conservation, Disney goes green, Disneynature Earth, documentary, EARTH, eco, eco moms, ecology, El Capitan, Elephants, Environment, excess, Global Warming, green, greenwashing, Hollywood, icecaps, Inconvenient Truth, make a difference, melting, migration, MySpace Our Planet, nature, planet, Planet Earth, plant a billion trees, plant a tree, polar bears, premiere, recycled, red carpet, save the earth, solar, story arc, Sustainability, teens, tweens, whales, Wyland