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Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Saved By The Well and Dream Village: Perfect For World Water Day

March 22, 2010 by Amy Jussel 8 Comments

Mar. 22, 2010 Awhile back I wrote about the ‘virtual walk’ for World Water Day to raise awareness of those in water-stressed regions who often walk six miles or more to bring water to their … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Africa, Amy-Jussel, Best Buy@15 Challenge, books, clean water, CSR, Demo09, Dream Village, DreamVillage, Dylan Mahalingam, fresh water, Global Giving, Global Water, Ideablob, inspiration, Karito Kids, Kids, LilMDGs, literacy, make a difference, March 22, MDGs, Millennium Development Goals, NEA, Play Pumps International, potable water, Poverty, resources, Robot Galaxy, sanitation, Saved by the Well, social enterprise, Social entrepreneurs, Suneet Bhatt, united nations, water, waterborne disease, World Water Day, worldchangers

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 by Amy Jussel 2 Comments

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Alice in Wonderland, ALLY Awards, AllyKatzz, architects of change, celebrities, change the world, Code Blue Reviving a Generation, commercialism, D23, Debby Ryan, denim messaging, Denise Restauri, Disney, fashion, Fashionistas, green youth movement, GYM, hipster, Juicy Couture, make a difference, Maria Shriver, pink, purple, social change, Teens Turning Green, Tween Town Hall, tweens, Vinylmation, Virgin Airlines, Wii Super MonkeyBall

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 by Amy Jussel 5 Comments

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Allen-Kanner, Amy-Jussel, Appetite for Profit, Brave New Theaters, CCFC, Consuming kids, consumption, eco, eco mom, Eco-Childs-Play, ecology, education, Elf-Island, Environment, film, film fest, Fresh Producers, green, Green media, Green-Teens, make a difference, Media-Education-Foundation, media-literacy, MEF, Michele Simon, NAMLE, outreach, screen a movie, Susan Linn, Sustainability, sustainable students, Two Angry Moms

Shaping Youth Teen Team Reflects On Disneynature EARTH Premiere

April 22, 2009 by Amy Jussel 13 Comments

April 22, 2009 Talk about a ‘circle of life.’ Disneynature, the first film label to be released by Disney in 60 years, truly DOES represent a full rotation of EARTH, by going back to their studio … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: Academy Awards, animals, Change is Possible, changebloggers, climate change, ColaLife, Common Sense Media, consumption, Debby Ryan, Discovery, Disney, Disney conservation, Disney goes green, Disneynature Earth, documentary, EARTH, eco, eco moms, ecology, El Capitan, Elephants, Environment, excess, Global Warming, green, greenwashing, Hollywood, icecaps, Inconvenient Truth, make a difference, melting, migration, MySpace Our Planet, nature, planet, Planet Earth, plant a billion trees, plant a tree, polar bears, premiere, recycled, red carpet, save the earth, solar, story arc, Sustainability, teens, tweens, whales, Wyland

One Week Countdown! Vote For Your Favorite Ashoka Youth Venture!

January 2, 2009 by Amy Jussel 2 Comments

What better way to kick off the New Year than a quick click to put fresh faces of change to work on the world’s big issues? Ashoka’s Youth Venture, a global network of over 2,000 … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: $10, 000, 13-18, @15, @15 Fund, Amy-Jussel, Ashoka, Ashoka Youth Ventures, Ashoka's Changemakers, Best Buy, Best Buy@15 Challenge, Best Buy@15 Challenge with Youth Venture, cause marketing, children, corporate profiteering, corporate social responsibility, corporate sponsorship, crowdsourcing, CSR, Dream it do it, Facebook, feed a need, finalists, funding, GenV, Girls helping girls, halo effect, have fun do good, HopeLab, Ideablob, incentives, Just Means, Kids, make a difference, Media, mentoring, MySpace Impact, Payjr, portal, positive change, Random Kid, Ruckus Nation, RWJF, slideshare, social-media, Street Attack, Teen-Second-Life, teens, UGC, Viral Mesh, Virgin Mobile, Virtual-Worlds, vote, WAP, We Media, youth, Youth homeless awareness, Youth Venture, Zander Turtle Talks

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

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Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

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Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

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Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

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Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

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