As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]
Reverse Trick or Treating? Isn’t That, Um, Marketing?
Filed Under: Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: candy, cause marketing, causes, cellphones, characters, children, costumes, do not mail, door to door, doorbell ringing, Eco-Childs-Play, elections, Environment, fair trade chocoloates, Forest Ethics, Green Halloween, green teen, Halloween, Kids, kids causes, lenscrafters, lions club, Obama, petitions, precycling, recycling, reverse trick or treating, sales calls, shilling, Sight-Night, sightnight, solicitation, Sustainability, teens, Trick or treat, trick or treating for good, trick-or-treating, tweens, twofer, unicef, vegan Halloween
Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing
Been a busy week with the digital advances transpiring at the Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s Deck World Premiere of episode 2 and 3 to add to their kids’ original award-winning cyberbullying film (see sidebar debrief; post-interview/photos to come). Then tonight, … [Read more...]
Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Adinas-Deck, Age of Conversation 2, change agents, child-advocacy, children, Craig Kielburger, do not mail registry, Forest Ethics, Free the Children, global citizenship, Green Halloween, Health 2.0, inspiring minds, iperson.mobi, Kids, Marc Kielburger, Me to We, meaningful media, no junk mail, positive change, teens, Trick or treat, tweens, youth empowerment