Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing

Been a busy week with the digital advances transpiring at the  Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s Deck World Premiere of episode 2 and 3 to add to their kids’ original award-winning cyberbullying film (see sidebar debrief; post-interview/photos to come). Then tonight, … [Read more...]