Trick or treat

Monsters in the Movies: What Scares YOU?

October 31, 2011 by Amy Jussel 2 Comments

Oct. 31, 2011 Happy Halloween! As one whose earliest childhood memory was getting spooked by my own reflection at age 3 in scary mini-witch regalia, it’s pretty clear I’m not cut out for the full … [Read more...]

Filed Under: Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: 100 years of cinematic nightmares, An American Werewolf in London, Dracula, Fright night, Halloween, Halloween costumes, Halloween films, Halloween Haunt, Halloween horrors, Halloween makeup, Halloween media, horror hour, horror movies, John Landis, Landis' interview, monster movies, Monsters in the Movies, Packaging-Girlhood, Paranormal Activity 3, pumpkins, rollercoaster of the soul, scary movies, special effects, The Best of our Knowledge, Trick or treat, Twilight, vampires, werewolves, what scares you, Wicked, Zombies

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

October 26, 2010 by Amy Jussel 8 Comments

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Amy-Jussel, Consumerism, consumption, creative costumes, CSR, dereon divas, DIY, Easy Kids Costumes, flip the message, Green Halloween, Halloween, homemade, Iron Man, Last minute costumes, No Sew Costumes, Packaging-Boyhood, Packaging-Girlhood, Parents for Ethical Marketing, Pop-Culture, quick and simple, storebought, Target, Target Iron Man, Trick or treat

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

Reverse Trick or Treating? Isn’t That, Um, Marketing?

October 31, 2008 by Amy Jussel 7 Comments

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the … [Read more...]

Filed Under: Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: candy, cause marketing, causes, cellphones, characters, children, costumes, do not mail, door to door, doorbell ringing, Eco-Childs-Play, elections, Environment, fair trade chocoloates, Forest Ethics, Green Halloween, green teen, Halloween, Kids, kids causes, lenscrafters, lions club, Obama, petitions, precycling, recycling, reverse trick or treating, sales calls, shilling, Sight-Night, sightnight, solicitation, Sustainability, teens, Trick or treat, trick or treating for good, trick-or-treating, tweens, twofer, unicef, vegan Halloween

Toxic Coinage Consumption: Melamine Scare Spooks Parents

October 30, 2008 by Amy Jussel 6 Comments

Argh, maties! These Sherwood Brands Pirates Gold Coins shiver me timbers! I’m quite accustomed to the annual viral parent panic of tainted candy of some kind or other each year, but this … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Shaping Youth, Viral & Buzz Media Tagged With: America-centric, BlogHer, booty, Canada, Canadian candy recall, candy, candy recall, CFIA, child safety, China exports kids, China melamine, chocolate coins, consumer reports, Consumers Union, consumption, Costco, doubloons, Halloween candy, Kids, milk chocolate, mom bloggers, MomsRising, moral-panic, parenting, Pirate gold coins, Sherwood Brands, toxic candy, toxins, Trick or treat, truth or fiction

Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing

October 27, 2008 by Amy Jussel Leave a Comment

Been a busy week with the digital advances transpiring at the Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Adinas-Deck, Age of Conversation 2, change agents, child-advocacy, children, Craig Kielburger, do not mail registry, Forest Ethics, Free the Children, global citizenship, Green Halloween, Health 2.0, inspiring minds, iperson.mobi, Kids, Marc Kielburger, Me to We, meaningful media, no junk mail, positive change, teens, Trick or treat, tweens, youth empowerment