May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]
Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
Part One: Shaping Youth Interviews Racialicious on Pop Culture Cues
Racism is a loaded term that sends politically correct media outlets running for cover and well-meaning pundits into shaky quaky territory. It’s no wonder that kids themselves can get confused, for media takes shortcuts to ‘typify’ characters because it’s quick, and easy. We're all aware that when it's reinforced in a daily diet of stereotypes, it can … [Read more...]