Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking … [Read more...]

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse … [Read more...]

When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots

April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead … [Read more...]