squarebutts Archives - Shaping Youth

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 by Amy Jussel 5 Comments

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2009 Ypulse Youth Marketing Mashup, anti-censorship, Balancing safety and fun, BK, booty is booty, Burger King, CCFC, childrens advocacy, girls-self-worth, Izzy-Neis, Joe Kelly, Joi Podgorny, June 1-2 2009, Kids Online, measuring girls butts, mind pollution, objectification, Privo, Russ Klein, sexist ads, Spongebob, squarebutts, Stimulus Package, Susan Linn, tweens, Unconference, youth-marketing, YPulse

When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots

April 17, 2009 by Amy Jussel 25 Comments

April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: AdFreak, apple fries, apple sticks, baby burgers, Baby Got Back, badvertising, binge drinking, BK, BK Positive Steps, booty, boycott, BrandFreak, Burger King, Burger Shots, cardiac, CCFC, Hip-Hop, hoochie mama, IOM, junk-food, Kids, Kids meals, media influence, mini burgers, negative, Nickelodeon, offensive, parental outcry, quad stacker, Quiznos toasty torpedo, sexist, Sexualization, Sir Mix-A-Lot, Spongebob, Spongebob Squarepants, squarebutts, subway, value meals