There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made" buzz...so I’m going to take a deconstructionist view about summer box office biggies, and look at the impact of media hype-fests on kids. Not pickin’ on Spidey, here; haven’t even seen the flick yet, I’m talking about a global web … [Read more...]
Spider-Man 3: Web of Influence In Kid-Culture
Filed Under: Advertising, Branding & Consumerism, Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Vapid Values Tagged With: buzz-marketing, kids-advertising-regulations, kids-fitness, kids-food-products, media-literacy, new-CARU-guidelines, Nutrition & Wellness, packaging, peer-to-peer, Product Placement, Shaping Youth, ShapingYouth, viral-marketing
Food For Thought: Media to Digest for Healthier Kids
March is National Nutrition Month, so Shaping Youth is adding to the ADA's Eat Right web resources with some fun and worthy positive picks in food media to share with your kids, boost their media literacy IQ, and counter-market the cartoon pitches for empty calorie crud. Here goes: I've always loved the SmartMouth interactive site for kids, but my new discovery is the U.K.'s … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: food for thought, healthier kids, junk-food, kids-advertising-regulations, kids-fitness, kids-food-products, Media to digest, media-literacy, Nutrition & Wellness, packaging, Product Placement, Shaping Youth, ShapingYouth