September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]
Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes
Money Management for Kids: Chores, Allowance & Digital Nagging
Part Two of our interview with PAYjr CEO David Jones includes one of the rarely used aspects of PAYjr's chore and allowance program (only 5% evidently) where parents can set up cell phone reminders for follow-through in cyber-nag style.Mind you, critics have cried foul that this is outsourcing parenting and discipline to tech gizmos, but frankly, I’m not one of ‘em. Nope. No … [Read more...]
Filed Under: Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: allowances, binge shopping, chores, commercialism, consumption, credit cards, credit counseling, cyber nagging, dangers of debt, David Jones CEO Payjr, debt, economics, finance, financial education, financial literacy, financial reminders, generation debt, Health 2.0, holiday debt, iThryv, Jumpstart Financial Coalition, Kids, Minyanland, money habits, money lessons, money sense, My Reward board, NCEE, NSF, online allowance tools, online banking, online chore chart, pay jr, Payjr, payjunior, shop til you drop, shopping, SMS, student debt, Students, texting, virtual chore chart, weprosper