Kmart

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Attention KMart Shoppers: Dating Violence on Aisle3

October 11, 2009 by Amy Jussel 21 Comments

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Vapid Values Tagged With: abuse, Amy-Jussel, anti-dating violence, battle of the sexes, Bom411.com, boys, bullies, bullying, crime, Curse of the Good Girl, Cyberbullying, date rape, dating violence, domestic violence, domestic violence awareness, DoSomething, empowerment, Gender, girls, Hardy Girls Healthy Women, Health month, Health2.0, healthy relationships, HGHW, Kmart, Love is respect, Lyn Mikel-Brown, media influence, National teen dating abuse, NCPC, NCVC, no joke, NYVPRC, October, Packaging-Boyhood, Packaging-Girlhood, Rachel Simmons, relational aggression, SafeYouth.org, StayTeen, teen, Teen Dating Bill of rights, teen dating violence, teens, tees with tude, throw rocks at boys, toxic tees, victims, violence prevention, warning signs, youth dating violence