The Power of a Pen, The Story of A Sign

“Sometimes all it takes is a stroke of a pen. A beautiful film by Alonso Alvarez Barreda.” This was the caption for the amazing video I received via Facebook from my NextNow collaboratory friend and founder Bill Daul...And in my overloaded chaos I might have missed it if he hadn’t added, “worth 5 minutes of your time, I promise. Trust … [Read more...]

Beijing Olympics: Will Youth Tune In, Opt Out, or Turn On?

Talk about ‘Good Will Hunting’… If I were a PR person handling the athlete/activist bounce out of Joey Cheek, I’d be mumbling to myself with my head in my hands about now. Just as the world was struggling to ‘turn the other cheek’ and embrace the Olympic Oath in the name of global good will, the Chinese embassy tosses outspoken … [Read more...]

Using Mobile to Mobilize: Tapping Into Youth Info Needs

Aug. 7 update: New podcasts for ISIS and MobileVoter links at the end. If you still think Cha-cha is a dance step and Isis is a bird, it’s time to mobilize your mindset and get a glimpse of mobile youth trends and teen texting so you're fully abreast of The Next Great Thing. Kids literally have helpful information at their fingertips just a keycode away, whether … [Read more...]

Media Rules! Shaping Youth Interviews Brian Reich

We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]

New Moon Girl Media: Orb28 Gives Rise to Teen Voices (Part 2)

Ready to tap into the 'inner sphere' of the upcoming teen site Orb28? Continuing yesterday's post about youth media orgs like these ready to put pop culture messaging on a whole new frequency, we'll see what some of the Orb28 Girls Web Editorial Board (at left) have to say about 'what's good for girls'...(also don't miss Patti Binder's blog along these lines!) Orb28 fits … [Read more...]