Dec. 16, 2009 Got gifts? Not sure when we jumped from “Black Friday/Cyber Monday” to bold-type headlines of “last minute gifts!”---but I’m still holding my own on the ‘haven’t stepped in a mall’ front… So today I’m going to add a few FREE ‘last minute finds’ that are literally and figuratively priceless. To up the ante and make it tougher, I’ll remove the physical … [Read more...]
Free Media Finds That Are Priceless Year-Round
Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!
Oct. 29, 2009 Every year I try to come up with ‘green Halloween goodies’ or attempt to find ‘healthier’ ideas that are not a snore or a bore... just to balance out the gobs of candy kids receive and seed the concept that other treats can be even cooler than standard fare. The trick is to go for the wide smile alternative and the ‘value-add’ as they say in marketing, because … [Read more...]
Consuming Kids: Selling Value As A Virtue
July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]