July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]
July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]
June 8, 2009 One week ago today I watched Josh Shipp, a guy who self-defined as a high school class clown with hair that “looks like a chia pet” open the Ypulse Youth Marketing “Mashup” as keynote speaker. Josh Shipp is the kind of guy who charismatically creates a following like the Piped Piper, and ends up senior class president on a lark (he used the slogan “Shipp … [Read more...]
May 31, 2009 I know our friends at HopeLab have been active on Twitter and their own Facebook group and use SlideShare and all that, but as I’ve said many a time, microblogging and 140 character sound bites don’t quite get into the ‘deep dive’ I’m seeking when it comes to solutions-based thinking. Richard Tate has just announced HopeLab’s new “Sticky Notes” blog which will … [Read more...]
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
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