Susan Boyle’s Encore: A “Memory” For Us All

May 24, 2009 Speaking of WorldShapers, as I was researching the 'Twitter updates' on  Narada Michael Walden's mega-Memorial Day music fest for Christopher Rodriguez, I ran across Sheryl Brueker's interview with him, and popped over to her 'Twitter" feed to hear the buzz about the star-studded musicians performing... Lo and behold, as I was doing so, I stumbled upon Sheryl's … [Read more...]

Teen Webby Winners Talk About Old vs. New Media

May 12, 2009 Hat tip to Ypulse for linking these Webby winning student journalists who reinforce that this blog fits into my own "don't do as I do" persona of 'long form blogging' in a microblog era. I'm adding a 'must read' by Jerry Bowles on Social Media Today titled, "The Internet is Killing America's Free Press & Why It Matters" and I also agree with On Living By … [Read more...]

Shaping Youth At Ypulse 2009: Send In Your Priorities

May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]

Oscars, Obama, Twitter Glam & Jonas Brothers? New Media Moments

Feb. 24, 2009 I’ve been asking tweens/teens whether they watched the Oscars on Sunday to get a feel for the youth zeitgeist when it comes to the Academy Awards show as an entertainment draw in itself. After all, the inauguration became a Web 2.0 livestream CNN/Facebook happening, and the interactive tradition continues today with Obama's Address to Congress (live 9pm ET) … [Read more...]

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà  vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]