Nov. 12, 2009 Long before the vampires and sparkling sagas of Twilight’s New Moon, New Moon Magazine delighted girls as a ‘go to guide’ for navigating adolescence and being themselves. After 16 … [Read more...]
Summer of Link Love: Reprint Rights, Yours for the Asking!

July 7, 2009 If I were using my marketing hat, I could’ve headlined this post “Expose yourself, and we’ll reciprocate” or some other sexist tripe for click-through baiting in edgy innuendo/ad agency … [Read more...]
Amy Jussel on The Girl Revolution, Part Two

June 4, 2009 In Part Two of my interview on The Girl Revolution, we got into the 'Secret Life of the American Teenager' media portrayal of a 15-year old 'band geek' and I realized I never got around … [Read more...]
Interview with Amy Jussel on The Girl Revolution

June 3, 2009 While I was at the Ypulse Youth Marketing Mashup, the last two days, this "Interview with Shaping Youth Director" (aka yours truly) posted on The Girl Revolution. Here's (Part One) and … [Read more...]
Counter-Marketing Thinspiration: Killer Media Cues

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can … [Read more...]