Shaping Youth is in the Philadelphia Inquirer Today

Sept. 2, 2009 For a media shy writer wonk who likes to fly under the radar, you might say I’m a ‘glutton’ for punishment each time I agree to making a comment to the press. The Bebé Glotón toy … [Read more...]

One Teen’s View on Going Green: Use Eco as an Equalizer

August 27, 2009 One of my Title I school students said, "We recycle in my's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" … [Read more...]

Consuming Kids: Selling Value As A Virtue

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and … [Read more...]

Nature Rocks: Reconnecting Families With Nature

June 5, 2009 It's World Environment Day...where you can Twitter for Trees, and 'green your routine' and engage in all kinds of green media pursuits and still miss the meaning of getting kids … [Read more...]

HopeLab Launches “Sticky Notes” Blog To Make Their Thinking Visible

May 31, 2009 I know our friends at HopeLab have been active on Twitter and their own Facebook group and use SlideShare and all that, but as I’ve said many a time, microblogging and 140 character sound … [Read more...]

Consider This: Virtual Worlds In Institutional Settings

May 7, 2009 See this smiling face? Meet my goddaughter, Lara, who recently turned 12. We gifted her an Elf Island 'virtual world' membership for 'premium content' as part of her B-Day celebration. … [Read more...]

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change … [Read more...]

First Day of Spring! See It Through A Child’s Eyes

Mar. 20, 2009 It’s overcast here on the water today, which shifts my annual spring ritual into a different lens of wonder. Whenever things get too wacky in my world (and lately, that’s been hourly) … [Read more...]

Turning Up the Heat: Green Teen Videos On Climate Change

Feb. 16, 2009 There seems to be a slew of  green teen contests kicking off this week, along with National Engineers Foundation Week, and 'Introduce a Girl to Engineering' day on Feb. 19. I love the … [Read more...]

How Now, Green Cow?! sMOOch! Valentine’s Day e-Cause Cards

Feb. 13, 2009 Other than the fact that this cute lil’ cow looks in dire need of Prozac, this “cause-marketing” green Valentine’s Day idea is uplifting, customizable, and fun/fast delivery for all you … [Read more...]

Seven Sensational Blogs About Girls (All Things Girl Pt.2)

I’ve learned something about myself from running this All Things Girl series…As much as I love it, I miss being ‘in the moment’ sharing life in ‘real … [Read more...]

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà  vu moment blinking back to the corporate … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the … [Read more...]

School Gardens Grow Healthier Kids: Seeding Green w/Richard Louv

Grow your own greens, get kids to eat greens, get OUT in the green, turn people green, live green, teach green, plant trees to game green and even SEED green in virtual worlds, yep, I'd say the … [Read more...]

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 … [Read more...]

We Want You! Custom Viral for Youth Pranksters & Politicos

Youth will no doubt give this one a nudge up the internet viral video charts, right up there with the ol’ Elf Yourself campaign we wrote about last season. Witty, seamless, and oh-so-relevant … [Read more...]

Shaping Youth Joins EcoLiteracy Coalition: No Child Left INSIDE

As a nonprofit, nonpartisan consortium, I’m always keenly aware when I’m being ‘played’ by both the ‘right and left’ of a political hot potato, and I strive to … [Read more...]

Going Green With Red, White & Blue Celebrations

Green Mary, who runs ‘zero waste events’ with biodegradable, compostable greenware, should supply our annual island 4th of July gig, because as I set up for the 100+ families to run our … [Read more...]