Back to School With A Healthy, Green Spin On The Freshman 15

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]

Oscar Is Worthy! See Chimpanzee, Support Jane Goodall’s Work

April 18, 2012 No secret I’m a fan of all creatures great and small, wildly applauding every effort to impart nature’s magnificence to 21st century kids. Whether it’s the brand new launch of TiltWorld’s app (fun little Flip the frog on an eco-mission to make real world change in climate chaos) or Richard Louv’s Children and Nature Network (C&NN awarded $100K Disney … [Read more...]

Earth Day: 40 Eco Links Worth Recycling to Friends

April 20, 2020 Update: (How often does that happen 20-2020?) 4-21-2020: Amidst the "Contagion" concerns of COVID-19, take a moment to imagine what POSITIVE CONTAGION taking action on climate change could look like... Here are just a few ways to engage and inspire kids with green media to advocate for our planet's future! 4-20-2018 update: I'll spare you the countless … [Read more...]

Green Hedgehogs in Virtual Worlds? Let Your Leprechauns Loose!

Mar. 17, 2010 This morning I changed my Firefox 3.6 "persona" to shamrocks for the day, eliciting a green with envy response from my not so lil’ leprechaun teen who delighted in a green apple sour treat and green glitter-waterball and green Love Peace & the Planet eco-shampoo that some magical critter had left at the breakfast table. Mind you, fare today is green … [Read more...]

Flash Animation & Viral KidVid? Give Pause

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]