March 3, 2015 It’s World Wildlife Day... And opportunity awaits.Can we bring kids closer to nature online in order to get them out IN nature offline?Is empathy and stewardship obtainable through a mediated screen?How do we get beyond caring through "clicktivism" and implore kids to experience the majesty of wildlife in boots on the ground hike-n-help style with all the health … [Read more...]
Feb. 13, 2015 Talk about Angry Birds. Parents have been swept into the viral vortex of a gazillion ambient ads piling on to the relentless hype of the Fifty Shades of Grey movie opening today.From sex toys adjacent to kids' toothbrushes at Target (a big box blunder could be just a merchandising mistake, but shrugging it off in "you do you" mode is a larger corporate gaffe, … [Read more...]
Feb. 12, 2015 “What people do in private is their own business.” But what happens when Hollywood makes a movie glorifying, promoting and normalizing violence against women and coerced sex? It becomes the business of everyone to examine the message our kids are receiving from it.Couldn't have said it better myself.Those are the words of Educate Empower Kids.org's Amanda … [Read more...]
Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]
Jan. 30, 2015 For the first time ever, the NFL will air a pitch perfect, poignant PSA by No More.org against domestic violence that resonates on multiple levels and can be used as a tool to uncork important conversations even in the classroom. Scripted with powerful realism, brilliant visual execution and based on a compilation of authentic 911 calls, this amazing PSA is a … [Read more...]
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