Coke and McDonalds Lose Super Bowl with Parents

Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]

Now Pouring: Soda Pledges, Politics & Public Health

Nov. 7, 2014 Election Outcome: Historic passage and precedent of  Berkeley vote on soda tax; synopsis article via SF Gate on why Berkeley passed a soda tax and SF didn't. Oct. 8, 2014 Update: NYTimes' Mark Bittman and Mother Jones both weigh in on the politics of the soda tax, which has vaulted to $9.1 million "Big Soda" (ABA) spending combined to try to crush the measure in SF … [Read more...]

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]