Coke and McDonalds Lose Super Bowl with Parents

Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]

Food Inc. Review: Will Kids Be Hungry For Change?

July 22, 2009 Food, Inc. is making the rounds in art house theaters throughout the nation, and though I have yet to see it (going in Palo Alto soon!) we have Amy Vachon of Equally Shared Parenting (for parents who aspire to share in childraising, breadwinning, housework and time for recreation) with her review from Boston today. My guess is the Vegetarian Kids & Teens … [Read more...]