Coke and McDonalds Lose Super Bowl with Parents

Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]

Now Pouring: Soda Pledges, Politics & Public Health

Nov. 7, 2014 Election Outcome: Historic passage and precedent of  Berkeley vote on soda tax; synopsis article via SF Gate on why Berkeley passed a soda tax and SF didn't. Oct. 8, 2014 Update: NYTimes' Mark Bittman and Mother Jones both weigh in on the politics of the soda tax, which has vaulted to $9.1 million "Big Soda" (ABA) spending combined to try to crush the measure in SF … [Read more...]

Look Up! Perfect Anthem for Screen Free Week

May 4-10, 2015 is Screen Free Week I'm being called for jury duty, so who knows where that lands...meanwhile, here's a links list below reprising resources to enjoy time out and about unplugged!Screen Free Week from May 5-11, 2014Every year I hear claims that in our "always on" culture, CCFC’s annual Screen Free Week has ‘jumped the shark’ in usefulness as digital dealings … [Read more...]