‘Don’t do as I do, do as I say,’ could be the governmental finger wag lecturing kids on fiscal fitness. How can we expect kids to learn about credit/debit and healthy financial management skills with restrained realism when we’re handing over the national credit card with a ‘put it on the tab’ mall mentality? It’s becoming more … [Read more...]
I don’t know about you, but with California schools on the skids, turning pockets inside out in a pathetic, penniless shrug, parents have been asked to contribute to fundraisers that also include purchasing ‘e-scrip’ and ‘gift cards.’ While it’s a seamless digital ‘give’ plugging in a school as a partner/affinity program, our … [Read more...]
What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]
Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]
Further to this week's article on ‘what sells’ in sensationalized media coverage, need we remind kids that the same thing applies to our upcoming election season? As children try to make sense of this adult world of dirty laundry flinging, sound bites and reality show gymnastics, we need to help kids connect the dots with both election media literacy and grounded … [Read more...]
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