Food Inc. Review: Will Kids Be Hungry For Change?

July 22, 2009 Food, Inc. is making the rounds in art house theaters throughout the nation, and though I have yet to see it (going in Palo Alto soon!) we have Amy Vachon of Equally Shared Parenting … [Read more...]

Project Green Prom Update: Summer Rayne & Teens Turning Green

May 14, 2009 I feel like I dropped the ‘carbon offset’ ball with my trek to WildCare on Mother’s Day... I stopped by to see the Project Green Prom boutique and see how their ‘how to green your … [Read more...]

March Into Sustainability: Project Green Prom Video Contest!

Mar. 1, 2009 How would you ‘green’ your high school prom? The entire month of March you can film short 2-3 minute Project Green Prom video clips and upload them to YouTube here in show-n-tell style … [Read more...]

How Now, Green Cow?! sMOOch! Valentine’s Day e-Cause Cards

Feb. 13, 2009 Other than the fact that this cute lil’ cow looks in dire need of Prozac, this “cause-marketing” green Valentine’s Day idea is uplifting, customizable, and fun/fast delivery for all you … [Read more...]

Halloween Make-Up Tips For Kids Costumes On the Fly

Update Oct. 30, 2016 Before you slather on fun face paint for a cute, quick costume, remember that kids are more sensitive to any and all chemicals coming their way... In addition to these fresh … [Read more...]

School Gardens Grow Healthier Kids: Seeding Green w/Richard Louv

Grow your own greens, get kids to eat greens, get OUT in the green, turn people green, live green, teach green, plant trees to game green and even SEED green in virtual worlds, yep, I'd say the … [Read more...]

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in … [Read more...]

HFCS Corn Wars: A Surprise That’s Far from Sweet

“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! … [Read more...]