Amy Jussel

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

September 19, 2008 by Amy Jussel 15 Comments

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 to 109 yesterday! We’re ‘not out of the woods’ yet, but at least we’ll still have woods to consider if we combat 'nature deficit disorder' and teach kids … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Defenders of Wildlife, eco advocacy, eco classroom, eco education, Eco-Childs-Play, Eco-Mom-Alliance, EE, Environment, Environmental Education, Nature Crusaders, Nature-Deficit-Disorder, NCLI, NCLI Act, NCLI Coalition, NCLI coalition.org, No-Child-Left-Inside, Outdoor Education, recycling, Richard-Louv, Sustainability, wildlife, wolf, wolves, Yellowstone

What Sells: Infants As Fashion Statements and Joke Props?

September 18, 2008 by Amy Jussel 18 Comments

Nope, not a Halloween costume...Just "Heelarious" consumption for the Carrie Bradshaw wannabes. Gosh, THIS is what merits a booking on The Today Show? Twice? (video of other 'outrageous offerings' after the jump) Yeah, yeah, I know, ‘get a sense of humor’...Relax. I realize babies in stiletto crib booties are intended to make folks smile (Pet Rocks had … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: APA, APA sexualization study, baby booties, Baby high heels, beyonce, booty call, CCFC, celebrity, crib shoes, dereon diva, Early-Sexualization, fashion pumps for babies, fashionista, Heelarious, infant wear, KGOY, novelty gifts, objectification, outrageous baby products, Packaging-Girlhood, Pink Think, Pop-Culture, prostitot, sesame streetwalker, So Sexy So Soon, stiletto crib booties

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

Kids’ Prime Time TV Health Cues Ingested, For Better or for Worse

September 16, 2008 by Amy Jussel 19 Comments

Dec. 28, 2016 Adding this MediaShift article on using comedy to impart serious science/data/facts as well. With an incoming administration that has no 'use' for reality or facts, it's imperative that media literacy advocates serve strong doses of health, science and eco-literacy into the media stream to combat propaganda and political 'RealityTV' trash, aka "fake news." … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: AIDS, Amy-Jussel, Andre Blackman, APA, digital-ads, eating-disorders, Entertainment Studies, Gossip Girls, Greek, Grey's Anatomy, health content, HIV, Hollywood and Health, Hollywood Health and Society, Kaiser Family Foundation, KFF, Kids, kids media influence, media consumption, media-literacy, Nielsen Ratings, Norman Lear Center, Parents TV council, Peer pressure, portrayal of alcoholism media, pregnancy prevention, preteen alliance, prime time, Sex Etc., sex sells, SexTech, sexuality, sitcoms portrayal of addiction, STD-prevention, teen pregnancy, teen sex, teens oral sex, The Secret Life of the American Teenager, TV, TV as health educator, TV by the numbers, USC Annenberg, youth, youth aids, Youth HIV testing

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies