Advertising – Page 10

Letting Go of 2010: Thoughts On Media Messaging

January 1, 2011 by Amy Jussel 5 Comments

Jan 1, 2011 No secret I’ve been challenged in 2010 on various fronts, and I’m trying really hard to ‘let go’ of some of the frustrations knowing there’s no quick fix for some of the blindingly surreal influences and disruptive crapola eroding kids’ psyches. I'm 'letting go,' to try to see past Nicki Minaj-style hyper-sexualized cues to instead celebrate the pendulum swing … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: APA, Billboard Top 100, Bridalplasty, Critical-thinking-skills, DV, eldercare, Eminem, HGHW, Jenn Pozner, Ke$ha, Kids health, Letting go, media influences, media-literacy, Nicki Minaj, objectification, PBG, Pop-Culture, PopWatch, Powered By Girl, Reality Bites Back, Rihanna, sandwich generation, Sexualization, sexualization of children, spark change, TDV, teens, thoughts on letting go, Tornado Warning, tweens, worst relationship songs

A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

December 23, 2010 by Amy Jussel 2 Comments

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, I’m unapologetically posting a viral ditty about a dog, and label literacy on NULO (NUtrition meets LOve) dog food. Why? Let’s just say I’ve been trying extremely hard to manage … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: animal adoption, ASPCA, can pets catch a cold, Do Not Track, dog food, FCC, HSUS, kids and dogs, label literacy, media-literacy, Nativity Scene, net neutrality, NetFamily-News, NULO, Nulo Pet Food, nutrition, pet food, pets, shelters, Shepherd Nativity, Snopes, SPCA, strays, Viral Shepherd, wellness

Celebrities Use Digital Death To BuyLife.org- World Aids Day

December 1, 2010 by Amy Jussel 4 Comments

Dec 1, 2010 World Aids Day The "keep a child alive" logo had me at hello. The premise "I've sacrificed my digital life to help give real life to millions of people affected by HIV/AIDS in Africa and India" rings a little hollow, even for Hollywood. Granted, the idea is clever, creative (and a lil' bit creepy) capitalizing on the celebrity zeitgeist (in coffins, with … [Read more...]

Filed Under: Advertising, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 7000 people infected, @TapestriesMovie, ADIS awareness, Africa, AIDS, Alicia Keys, Betty Makoni, BuyLife.org, celebrities, Celebs Gone Good, children with AIDS, Digital Death, fundraisers, Get Yourself Tested, Girl Child Network, global health, GYT, HIV, India, Justin Timberlake, Keep a Child Alive, Lady Gaga, Michealene Cristini Risley, Prevention Revolution, sex ed, Sex education, sexual health, starstruck, STD, Tapestries-of-Hope, TOH, UN Aids, WAD, World Aids Day, World Health Organization, Zimbabwe

Amy Jussel On Changing the Channel of Media Influence

October 28, 2010 by Amy Jussel 4 Comments

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, nonprofit, non-tethered, organization. The media literacy opinions shared are my own and NOT aligned with any other organization, affiliation, or agenda. Clear? Reason I’m … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Annie Leonard, brandwashing, Case for Make Believe, CCFC, changing the channel of influence, childhood, commodification, Critical-thinking-skills, deconstructing media, don't buy it, family, Girl Effect, LoopScoop, Los Altos, media-literacy, non-faith based, nonpartisan, nonprofit, Packaging-Boyhood, parenting, Parents for Ethical Marketing, PBS Kids, positive media, reclaiming childhood, Sexualization, spark change, Spark Summit Blog Tour, SPARK! summit, Story of Stuff, take back sexy, teaching tools, The Third Place, youth

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

October 26, 2010 by Amy Jussel 8 Comments

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at the blinding message of consumerism triumphing creativity overall. When corporations undermine our values and put a ‘not good enough’ angst-inducing spin on children’s creative … [Read more...]