CSR

2014: The Year Of Redefining Girly

January 10, 2014 by Amy Jussel Leave a Comment

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #BraveGirlsWant, adolescent body image, Amy-Jussel, APA task force sexualization girls, beauty myth, BGW, brain plasticity, Bratzillaz, Brave, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, change the channel of influence, child development, Cinderella Ate My Daughter, commercialized childhood, commodification, Consumerism, consumption, corporate social responsibility, CSR, damaging body image, Disney-Princesses, diversity, gender equity, girls leadership, harm of early sexualization, hypersexualized, Jean Kilbourne, Killing Us Softly, Let Toys Be Toys, media-literacy, Melissa Atkins Wardy, Melissa Wardy, merchandising, Merida makeover, Monster High, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pigtail Pals Ballcap Buddies, pink blue stereotypes, Pink culture, preteen body image, Reality Bites Back, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, The Illusionists Documentary, The Lolita Effect, The Real Tooth Fairies, Toward the Stars, toy industry, what sells

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

November 4, 2013 by Amy Jussel Leave a Comment

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Vapid Values, Viral & Buzz Media Tagged With: #MLW13, #WishinAccomplished, ad gimmicks, advertising ethics, affluenza, badvertising, behavioral cues, children and nature network, Children Nature, consumption, consumption junction, corporate accountability, CSR, eco warriors, Escape Pod, Goodwashing, Helping Kids make sense of marketing, industry ethics, Kids-Nature, materialism, media literacy week, media messaging, media-literacy, nature bashing Toys R Us, nature deficit, Prankvertising, Sharing Nature with Children, stewards of the planet, sustainable living, toxic cues to kids, toxic marketing, toy industry complicity, toys over nature, Toys R Us, Toys R Us goodwashing, undermining parents, Vapid Values, What’s Being Sold, Wishin Accomplished

Brave Girls Want To Put Media On A Different Frequency!

October 7, 2013 by Amy Jussel Leave a Comment

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Filed Under: Media Literacy Tagged With: #BraveGirlsWant, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Brave, Brave director Brenda Chapman, Brave Girls, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Consumerism, consumption, corporate social responsibility, CSR, Disney-Princesses, diversity, gender equity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, media-literacy, Melissa Wardy, merchandising, Merida makeover, Packaging-Girlhood, parenting, PigTail Pals, preteen body image, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, Toward the Stars, toy industry

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

October 26, 2010 by Amy Jussel 8 Comments

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Amy-Jussel, Consumerism, consumption, creative costumes, CSR, dereon divas, DIY, Easy Kids Costumes, flip the message, Green Halloween, Halloween, homemade, Iron Man, Last minute costumes, No Sew Costumes, Packaging-Boyhood, Packaging-Girlhood, Parents for Ethical Marketing, Pop-Culture, quick and simple, storebought, Target, Target Iron Man, Trick or treat

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 by Amy Jussel 6 Comments

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: About-Face, Actionists, American Apparel, APA, APA task force sexualization girls, assvertising, beauty myth, bottom feeders, bully pulpit, confidence is beauty, corporate accountability, CSR, CUNY, Curse of the Good Girl, Dov Charney, dressing room renegades, engaging youth, ethics, flash mobs, Geena Davis Institute, Geena-Davis, girlcott, guerrilla tactics, HGHW, Hunter College, intervene on Halloween, lyn mikel, Melissa Campbell, objectification, Oct 22 2010, October 22, Oprah, Packaging-Girlhood, re-imagining activism, Scarleteen, self-worth, sexist, sexist slop, sexual harassment, sexuality vs sexualization, Sexualization, SPARK, Spark Summit Blog Tour, SPARK! summit, speak loudly, street theater, thongs are not undies, Tips from the trenches, We're fed up with American Apparel, whacked in the assets, youth activism

Commodification of Kids: The Backlash Has Begun

April 16, 2010 by Amy Jussel 17 Comments

April 16, 2010 About a year ago, TruthOut featured a poignant article called "Commodifying Kids, The Forgotten Crisis" by academic Henry A. Giroux, and though I read it with lots of head bobbing … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Adproofing, America the Beautiful movie, Amy-Jussel, APA, buffed boy, Candies, CCFC, childhood, Childhood Matters, coarseness, commodification, Consuming kids, consumption, corporate accountability, Counter-marketing, crass, CSR, digital-ads, Dr. Robyn, ethics, exploitation, Forgotten crisis, FTC, harm, Healthy media choices, Henry Giroux, HGHW, hottie factor, I'm not a prude but, Jess Weiner, KGOY, meat marketing, Media circus, media influence, media-literacy, Oakland schools, Packaging-Boyhood, Packaging-Girlhood, padded bikinis, PEM, PigTail Pals, Pop-Culture, Rachel Simmons, Sexualization, So Sexy So Soon, The Consumerist, The Fat Trap, thinspiration, thongs, true child, TruthOut, tweens

Saved By The Well and Dream Village: Perfect For World Water Day

March 22, 2010 by Amy Jussel 8 Comments

Mar. 22, 2010 Awhile back I wrote about the ‘virtual walk’ for World Water Day to raise awareness of those in water-stressed regions who often walk six miles or more to bring water to their … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Africa, Amy-Jussel, Best Buy@15 Challenge, books, clean water, CSR, Demo09, Dream Village, DreamVillage, Dylan Mahalingam, fresh water, Global Giving, Global Water, Ideablob, inspiration, Karito Kids, Kids, LilMDGs, literacy, make a difference, March 22, MDGs, Millennium Development Goals, NEA, Play Pumps International, potable water, Poverty, resources, Robot Galaxy, sanitation, Saved by the Well, social enterprise, Social entrepreneurs, Suneet Bhatt, united nations, water, waterborne disease, World Water Day, worldchangers

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 by Amy Jussel 2 Comments

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 10 worst foods, 4th meal, All natural, barista, better for you foods, branding overhauls, caffeine, chain restaurants, childhood obesity, coffee wars, corporate responsibility, CSPI, CSR, dieticians, energy-drinks, fair trade coffee, fast food, Food Politics, food porn, frappuccino, green initiatives, greenwashing, healthGAMERS, healthier fare, healthier fast food, Healthy-Kids, HFCS, IdeaList, junk-food, Kids influencers, lighter food, multinationals, My Starbucks Idea, nutrition, real food, reinvention, smoothies, Starbucks, Starbucks healthier foods, Starbucks Shared Planet, turning the tides, V2V, Vivanno, whole foods, Xtreme Eating Awards

One Week Countdown! Vote For Your Favorite Ashoka Youth Venture!

January 2, 2009 by Amy Jussel 2 Comments

What better way to kick off the New Year than a quick click to put fresh faces of change to work on the world’s big issues? Ashoka’s Youth Venture, a global network of over 2,000 … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: $10, 000, 13-18, @15, @15 Fund, Amy-Jussel, Ashoka, Ashoka Youth Ventures, Ashoka's Changemakers, Best Buy, Best Buy@15 Challenge, Best Buy@15 Challenge with Youth Venture, cause marketing, children, corporate profiteering, corporate social responsibility, corporate sponsorship, crowdsourcing, CSR, Dream it do it, Facebook, feed a need, finalists, funding, GenV, Girls helping girls, halo effect, have fun do good, HopeLab, Ideablob, incentives, Just Means, Kids, make a difference, Media, mentoring, MySpace Impact, Payjr, portal, positive change, Random Kid, Ruckus Nation, RWJF, slideshare, social-media, Street Attack, Teen-Second-Life, teens, UGC, Viral Mesh, Virgin Mobile, Virtual-Worlds, vote, WAP, We Media, youth, Youth homeless awareness, Youth Venture, Zander Turtle Talks

Girls For A Change: Amy Jussel and Carrie Ellett On World-Changing

November 15, 2008 by Amy Jussel 14 Comments

Some of you may remember I was one of the fortunate U.S. delegates last year for GWLN's “Women Leaders for the World 2007” along with global citizen and Hardy Girls Healthy Women advisory board member … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Pro-Social & Positive Picks Tagged With: 4ggl, action kit, Action teams, Alex Steed, Amy-Jussel, Athleta, Beauty, Bold vision, Carrie Ellett, change agents, change your world, Changeblogging meme, corporate social responsibility, Courtney-Macavinta, CSR, Danica McKellar, Dove, education, empowerment, feminist, Feministing, femme, GFC, GFC Action Network, GFC coaches, girl power, girls, girls action network, Girls for a Change, girls leadership, Girls4Change, Global Womens Leadership Network, Glocal, greater good, GWLN, Hardy Girls Healthy Women, Jin In, Kiss My Math, life coach, makeup, marketing hope, Math Doesn't Suck, MCA, Millennials Changing America, national tour, Obama, Respect Rx, self-esteem, Sephora, Social change agent, social change web, sponsorships, teens, Title IX, transformation, WLW, Women Leaders for the world, world changing

“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

October 29, 2008 by Amy Jussel 7 Comments

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: +3, +3 Network, Americans diabetes, bicycling, causes, charitable giving, children, CSR, cycling, diabetes, Diabetes Action Team, diabetes prevention, Diabetes Research and Education, diabetic connect, dietary intake, dlife.com, fitness, fitness challenge, fundraising, globesity, goals, GPS mobile, health, Health 2.0, I survived Hurricane Hannah, IDEO, iphone apps, Making it count, marathons, Marine Corp Marathon, Me to We, millennials, motivation, nutrition, Plus 3 Network, Plus3 Network, privacy data, race, Rebeca Boyte, Rebecca Scritchfield, rewards, Rick Sutton, runners, running, safe routes to school, social networking, social-media, sponsors, sweat equity into social currency, teens, The Tech, track, Trek, Tudiabetes, wellness, Wellness 2.0

Parents for Ethical Marketing: The Role In Shaping Youth

October 24, 2008 by Amy Jussel 2 Comments

The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Age-of-Conversation, Amy-Jussel, applied science, Change.org, corporate responsibility, CSR, ethics, Hippocratic oath, Lisa Ray, media-literacy, nonprofit fundraising, Parents for Ethical Marketing, PEM, Robyn-Silverman, Sarah Sobieraj, Tufts University, youth empowerment

Unilever Disrobed: Interview With Dove/Axe Mashup Artist

November 13, 2007 by Amy Jussel 29 Comments

Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: advertising ethics, Amy-Jussel, APA sexualization study, Axe, boy toys, campaign for real beauty, CFRB, children, corporate social responsibility, CSR, Dove, Kids, Mashup, Online Film Shorts, onslaught, parent companies, parenting, preteen-health, PSFK, Rye Clifton, self-esteem, Sexualization, So Sexy So Soon, SPARK, sparksummit, transparency, Unilever, youtube virals, YPulse-National-Mashup

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