Advertising – Page 44

Do Youth See Politicians As Puppets?

September 29, 2008 by Amy Jussel Leave a Comment

As MyDebates.org gives kids a MySpace forum for Social Studies classrooms to attempt to instill a civic sense of ‘how it all works’ with “Who won? Who lost?’ Who made the stronger case?” it makes me ponder if we're perhaps asking kids the wrong question entirely. I'm all for teaching kids how to watch a debate, and giving media literacy … [Read more...]

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“My Gift Card’s Worthless? That’s So Unfair!” Cry Foul to the FTC

September 24, 2008 by Amy Jussel 5 Comments

I don’t know about you, but with California schools on the skids, turning pockets inside out in a pathetic, penniless shrug, parents have been asked to contribute to fundraisers that also include purchasing ‘e-scrip’ and ‘gift cards.’ While it’s a seamless digital ‘give’ plugging in a school as a partner/affinity program, our … [Read more...]

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Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

September 23, 2008 by Amy Jussel 6 Comments

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

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P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

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What Sells: Infants As Fashion Statements and Joke Props?

September 18, 2008 by Amy Jussel 18 Comments

Nope, not a Halloween costume...Just "Heelarious" consumption for the Carrie Bradshaw wannabes. Gosh, THIS is what merits a booking on The Today Show? Twice? (video of other 'outrageous offerings' after the jump) Yeah, yeah, I know, ‘get a sense of humor’...Relax. I realize babies in stiletto crib booties are intended to make folks smile (Pet Rocks had … [Read more...]