Branding & Consumerism Archives - Page 28 of 75

American Idol Upset: Who You Callin’ “Marginalized?”

May 21, 2009 by Amy Jussel 2 Comments

May 20, 2009 Tonight was the big hoohah over American Idol’s grand finale controversy, and the New York Times' ArtsBeat section had a play by play ‘real time’ review updating regularly that described this showdown between Kris Allen and Adam Lambert as “the guy next door versus the guyliner.” On the ‘unfair to Adam’ shout out, you can add a posse of young teens who gave me … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Adam Lambert, AI 2009, American Idol Finale, American-Idol, contests, Credit Card Reform, Kris Allen, New York Times ArtsBeat, Pop-Culture, reality shows, Ryan Seacrest, Simon Cowell, singing, Susan Boyle

“About Face” Body Image Benefit: America the Beautiful Movie

May 15, 2009 by Amy Jussel 4 Comments

May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful, America the Beautiful documentary, America the Beautiful movie, Amy-Jussel, ATB, Beyond Hunger, Body Blitz, Childhood Matters, Darryl Roberts, Dr.-Robyn-Silverman, eating-disorders, Eve Ensler, feminist, Feministing, femme, fundraising, Gerren Taylor, girls, girls self esteem, girls-self-worth, indie films, NAED, objectification, Positive Body Image, Reign-of-the-Girl-Child, Screen a movie make a difference, summer swimsuit shopping, teen-angst, thinspiration, YWCA

Project Green Prom Update: Summer Rayne & Teens Turning Green

May 14, 2009 by Amy Jussel 10 Comments

May 14, 2009 I feel like I dropped the ‘carbon offset’ ball with my trek to WildCare on Mother’s Day... I stopped by to see the Project Green Prom boutique and see how their ‘how to green your prom’ initiative was doing, and forgot to bring the gowns we’ve collected so far at the Greenv Sustainable Center! Never fear, EcoMom Alliance is here. Kirsten Bollen (eco-mom gal … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: activism, Burt's Bees, cause marketing, dirty thirty, Dizzywood, dvgreen, EcoMom Alliance, ecorazzi, Environment, fundraising, global citizens, Green Graduations, Green-Celebrations, GreenV, nonprofit entrepreneurs, organics, PBTeen, PGP, Planet Green, Project Green Prom, Sejal Hathi, Summer Rayne, teens, Teens Turning Green, TTG Collection, Whole Foods Market, Young-People-Who-Rock

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 by Amy Jussel 5 Comments

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2009 Ypulse Youth Marketing Mashup, anti-censorship, Balancing safety and fun, BK, booty is booty, Burger King, CCFC, childrens advocacy, girls-self-worth, Izzy-Neis, Joe Kelly, Joi Podgorny, June 1-2 2009, Kids Online, measuring girls butts, mind pollution, objectification, Privo, Russ Klein, sexist ads, Spongebob, squarebutts, Stimulus Package, Susan Linn, tweens, Unconference, youth-marketing, YPulse

Mother’s Day Media Worth Forwarding to A Friend

May 8, 2009 by Amy Jussel 11 Comments

May 8, 2009 These customizable video insertions are getting more sophisticated by the nanosecond! This one by Mom’s Rising is a favorite for me this year, harkening back to when I duped a massive amount of gullible friends with the ‘Amy’s thrown her hat in the ring’ Presidential prank during the '08 elections. Mom’s Rising has done a great job of making this video "go … [Read more...]