May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
May 11, 2009 Hungarian writer Robert Zend once said, “There are too many people, and too few human beings.” I’d normally agree, but I guess media is shifting my frame of reference a tad, as this is the second time in recent months I’ve been overwhelmed by social media’s unique ability to engage, inspire and come to the aid of a total stranger with empathy sans … [Read more...]
May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]
April 28, 2009 "Whatcha doin’? Who you with? Text me! Text me back!" When does 'caring' become controlling textual harrassment? What happens when the ‘connectivity’ that takes the form of digital grunts, ‘sup?’ ‘hey,’ ‘lol’ gets annoying even to kids themselves? “That’s not cool” is a fun Ad Council riff using sock puppets, tin can art, comedic fruit and graphic mixed … [Read more...]
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