People Shaping Youth

Peace, One Day. September 21. Reach And Teach.

September 21, 2009 by Amy Jussel 11 Comments

Sept. 21, 2009: United Nations International Day of Peace. (Not that you could tell from the Google icon which is marking HGWells' bday, ahem.) Ways for kids to 'imagine all the people...?' Show them the wings of hope with peace doves soaring high, conveying that the power of youth is global. (My hero, JGI’s Roots & Shoots) Look how much fun the Sprouts of Hope kids … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: Afghanistan, Bom411, bullying, classroom 2.0, ColaLife.org, education, Give peace a chance, green, health, Healthy-Kids, healthy-planet, International Day of Peace, Jane Goodall, marketing hope, peace, Peace doves, Peace One Day, reach and teach, rival advertisers, Roots and Shoots, save lives, Save the Children, September 21, ShapingYouth, social-media, Stop Cyberbullying, teens, The Green Book, Twitter, united nations, vaccines

BlameAThon: Tweet Your Troubles to Fight Cancer Today!

September 9, 2009 by Amy Jussel 4 Comments

Sept. 9, 2009 School class schedule not what you’d hoped? Coach call you out in front of your teammates? BF ran off with your BFF? Or just need a dose of perspective? Whatcha waitin’ for? “Blame Drew’s Cancer!” Right now! Today’s the big Blame-A-Thon 9-09-09, where Drew Olanoff and his pals are livestreaming in a social media blitz with raffle prizes, rock and roll, blipTV … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23andme, ACS, AllRise, American Cancer Society, attitude of gratitude, Blame Drew's Cancer, Blame-a-thon, BlameAThon, Cancer, cancer crusaders, cause marketing, charity, chemo, chemotherapy, citizen-journalism, Derren Brown, disease management, DNA, Drew Olanoff, genetics, health, Kids, Lance Armstrong, livestream, LiveStrong, Media, mobile-social, philanthropy, positive impact, radiation, social-media, survivors, Teen Twitter, trending topics, Twitter, twitter journalism, TwitTip

Obama’s Speech to Kids: Controversy or Common Sense?

September 8, 2009 by Amy Jussel 2 Comments

Sept. 8, 2009 As a nonpartisan, nonprofit, non-religious based entity, I’m having a hard time seeing the logic of pulling kids out of school to avoid a Presidential speech about kids staying in school in protest to the potential for “liberal propaganda and socialist thinking.” Wouldn’t a media literacy lesson using a living lab of live chat be a better EducationWeek-forum … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: 10-year old opinion, accountability, Amy-Jussel, anti-racist parent, CAP News, Carmen VanKerckhove, Cosby, education, Father of the Nation, giveupitis, GottaLaff, iReport, Kids, Obama, parenting, partisan, Political Carnival, Politics, President, President Obama, President's Speech, Presidential speech to kids, Racialicious, responsibility, schools, Sheeple, socialist, spoof site, stay in school, Students, Teacher in Chief, teachers, text of Obama's speech, Twitter, UGC, White House

Curse of the Good Girl: Interview with Rachel Simmons

August 29, 2009 by Amy Jussel 22 Comments

August 29, 2009 “Aw, mom, it sounds boring, why do I have to hear some ‘expert’ talk about stuff I already know…Are any of MY friends going to be there?” Those were my ten year old daughter’s words back in 2005 when Rachel Simmons author of “Odd Girl Out” spoke to a sold-out crowd giving us insights on girl culture, relational aggression, and coping tips for navigating … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, assertive girls, authenticity, bad girls, bullying, Can I Sit With You?, cliques, confident girls, Curse of the Good Girl, Daughters, emotional intelligence, female aggression, females, frenemies, girl culture, girl-empowerment, girls, Girls Leadership Institute, GLI, Good Girls, Gossip Girl, inner voice, Kids, Liz Funk, Marisa Meltzer, mean girls, New Moon, Odd Girl Out, overachievers, parenting, perfection, popularity, power moms, preteen, puberty, Queen Bees and Wannabes, Rachel Simmons, real girls, relationships, Rosalind Wiseman, self-esteem, self-worth, social schoolyard, supergirls

Blame Drew’s Cancer For My Attitude of Gratitude

August 8, 2009 by Amy Jussel 15 Comments

August 8, 2009 Who IS this hipster? Meet Drew Olanoff. Media geek. Mobile guru. Inspiration. Yesterday I wrote about kids' propensity to get their yucks at someone else's expense fostering an 'ouch, I can relate to that' empathy to bring humor to each life lesson... Today I want to focus on one of my favorite themes of 'turning a negative into a positive' and using new … [Read more...]