reach and teach

Selma March: The Power of Empathy, Storytelling

March 7, 2015 by Amy Jussel 1 Comment

Mar. 7, 2015 Selma March, 50 years later, commemoration of Bloody Sunday. #Selma50Anyone who has seen the movie "Selma" knows the split second power of media storytelling to jolt viewers into a … [Read more...]

Filed Under: Pro-Social & Positive Picks Tagged With: #BlackLivesMatter, #Selma50, 16th Street Baptist Church, Alabama, Andrew Aydin, ASU Sit-In, Ava DuVernay, civil rights, civil rights icons, Comics, comics in the classroom, donate books, empathy, first person narrative, Freedom Riders, Glory, graphic novels, John Dixon, John Lewis, living history, March, March Book Two, Martin Luther King, media literacy Selma, media-literacy, nonviolence, peace and social justice, race and justice, reach and teach, Rep. John Lewis, segregation, Selma graphic novels, Selma is Now, Selma movie, sit-ins, SNCC, Start Empathy, storytelling, talking with kids about Ferguson, teaching with graphic novels

Guardian Princesses: Prosocial Planet Protectors?

September 1, 2014 by Amy Jussel 5 Comments

Sept. 1, 2014 I admit, my first reaction to The Guardian Princesses was wince-worthy...“Oh please, NOT more freakin’ princesses!”Followed by, “Here we go with the chocolate covered broccoli bit … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #WeNeedDiverseBooks, Anti-Disney princess, Ashanti McMillon, body-positive, Brave Girls Alliance, character education, children's books, Cinderella Ate My Daughter, connecting kids to nature, diversity in kidlit, eco warriors, educational children's books, environmental stewards, Guardian Princesses, Keep Merida Brave, kidlit, kids and nature, Packaging-Girlhood, Peggy Orenstein, planet stewards, princess culture, Princess Free Zone, Princess Merida, reach and teach, Setsu Shigematsu, Sexualization & Body Image, teaching eco literacy, The Princess Problem

Speaking Out: A Rainbow of Reasons We Need Diverse Books

June 24, 2014 by Amy Jussel 2 Comments

June 26, 2015 Update Photo essayist/youth archivist Rachelle Lee Smith of visual literacy book Speaking Out will be in town signing copies at Reach and Teach San Mateo tonight 7-9pm. Apropos on this … [Read more...]

Filed Under: Pro-Social & Positive Picks Tagged With: #WeNeedDiverseBooks, anti-bullying, Craig Wiesner, diversity, Erase-Hate, gay pride, gay rights, Gender, human rights, identity, It Gets Better, kidlit, LGBTQ, Operation Marriage, Pride parade, queer youth, Rachelle Lee Smith, Rainbow flag, reach and teach, Speaking Out Queer Youth in Focus, Start Empathy, stereotypes, str8 against h8, Straight Against Hate, Trevor Project, YA lit, youth identity

The Science of Character: Hosted by Shaping Youth and Reach and Teach

March 17, 2014 by Amy Jussel 2 Comments

Mar. 20, 2014 Premiering worldwide! Attention students of life...“There are 7.1 billion people on the planet, and each one of us has a unique character,” opens The Science of Character filmmaker and … [Read more...]

Filed Under: Emerging trends & STEM, Positive Picks, Pro-Social & Positive Picks Tagged With: #CharacterDay, Amy-Jussel, Character Day, character strengths, cloud filmmaking, cloud films, cloudsourcing, collaborative learning, collective knowledge, connected, Craig Wiesner, crowdsourcing, Declaration of InterDependence, Derrick Kikuchi, Digital Detox, digital filmmaking, digital innovation, Doug Engelbart, firing up the global brain, humanity, humanity rising, Let it Ripple, March 20, Mobile Films for Global Change, NAMLE, NextNow, participatory learning, reach and teach, SEL, Social Emotional Learning, student of life, Students, Sundance, Sustainability, the film, The Future Starts Here, The Mediatrician, The Science of Character, Tiffany Shlain

The Nature Principle: Experience the Earth Beyond Instagram

April 22, 2013 by Amy Jussel Leave a Comment

April 22, 2015 Update Recycling my resource roundup of eco-literacy quizzes on greenwashing, nature apps in a wired world, and games for good like TiltWorld that build on green media themes of kids' … [Read more...]

Filed Under: EcoKids-Environment, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: Children and Nature, clicktivism, climate change, Cool the earth, Earth Day, EarthSeeds, eco activism, eco moms, environmental children's books, Environmental Education, Environmental-Kids, EnvironmentaLISTS, family man, get outside, get-outdoors-kids, Green media, greenwashing, hiking apps, hiking etiquette, Last Child in the Woods, Let's GO, marketing mindfulness of nature, media netiquette, media savvy kids, mother Earth, mother nature network, Naturalist, nature and wildlife apps for kids, Nature Rocks, nature study of happiness, Nature-Deficit-Disorder, power of play, reach and teach, reconnecting with nature, Rich Louv, Richard-Louv, school gardens, Screen Free Week, Sharing Nature with Children, stewards of the planet, stewardship, Teens Turning Green, The Nature Principle, this is your brain on nature, unplug to reconnect, videogames

Dreaming Up: A Celebration of Building Through The Power of Play

November 29, 2012 by Amy Jussel 2 Comments

Nov. 29, 2012 Kuala Lumpur’s famous Petronas twin towers will now always look like ‘stacking cups’ to me, the Guggenheim Museum in New York upside down stacking rings, and Tokyo’s Yoyogi National … [Read more...]

Filed Under: Emerging trends & STEM, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: A Celebration of Building, A+ schools, Art and architecture, award-winning kids books, building kids, building minds, Caine's Arcade, can't be unseen, Case for Make Believe, children's books, Christy Hale, creative thinking, defending pretending, Dreaming Up, early childhood education, ECE, eco art, Edweek arts as essentials, encouraging STEM, engineering, Environment-Kids, Forgiveness Garden, illustrations, imagination, Imagination Foundation, Institute of Play, Lee and Low, Lego, maker faire, multicultural kids books, National Institute for Play, nature of art, once you see it can't be unseen, open ended play, Our School Garden, play, positive kids media, reach and teach, recycled art projects, school gardens, ScrapKins, STEM building toys, Stuart Brown, teaching resources, The Power of Play, unstructured play

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

Oscar Is Worthy! See Chimpanzee, Support Jane Goodall’s Work

April 18, 2012 by Amy Jussel 5 Comments

April 18, 2012 No secret I’m a fan of all creatures great and small, wildly applauding every effort to impart nature’s magnificence to 21st century kids. Whether it’s the brand new launch of … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Africa, Bruce Sallan, bushmeat trade, C&NN, children and nature network, Chimpanzee Movie, chimpanzees, climate change, Cool the earth, DadChat, deforestation, Disney EARTH, Disney Nature, documentary, EARTH, Earth Day, eco education, eco literacy, endangered species, Environment, Gombe, Green media, Green-Media-Youth, Green-Teens, Inspire Kids to Care, Jane Goodall, JGI, kids and nature, Last Child in the Woods, men in media, nature principle, Nature-Deficit-Disorder, NCLI, orphaned animals, Oscar the chimpanzee, reach and teach, Richard-Louv, Roots and Shoots, save the earth, stewards of the planet, Sustainability, Tilt World, Wyland Foundation

Time for a Digital Cleanse! Join Us For Screen Free Week April 30-May 6

April 12, 2012 by Amy Jussel 6 Comments

April 12, 2012 Ommm...want to join me in turning off all glowing electronic devices to celebrate CCFC's Screen Free Week of insight April 30-May 6, 2012? It's a great chance to unplug...and … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, balanced digital diet, CCFC, Children and Nature, children and screens, childrens media, Digital Detox, digital media, free play, Good Night iPad, Herve Tullet, Info Overload, kids and media, kids and screens, Lego Friends, Media Education, Media management, Media-Influence-Kids, media-literacy, Press Here, reach and teach, Rich Louv, Sabbath Manifesto, Screen Free Week, screen time, Susan Linn, The Nature Principle, too much media, tuning out, unplug, unplug and reboot, Unplug Your Kids, unplugged challenge, unstructured play

It’s Veteran’s Day: If I Have To Tell You One More Time…

November 11, 2011 by Amy Jussel 8 Comments

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: #milfam, 11-11-11, Amy McCready, anti-war, armed forces day, battlefields, Blue Star Families, branding veterans day, Buried, Call of Duty, cause marketing, combat, conscience, deployment, duty honor, Five Point Snacks, flags of our fathers, gears of war, Glory, hawks and doves, healing, heroes, homecoming, honoring fallen, honoring troops, If I have to tell you one more time, Kids, kids grief, kids stress, line of duty, living peacefully, materialism, memorial day, mental health, military, military families, My Vetwork, nagging, National Holidays, operation gratitude, patriot, pay it forward parenting, peace, pester power, platoon, Playing War, Positive Parenting Solutions, PTSD, reach and teach, reverence, ROTC, salute, Saving Private Ryan, Sears Heroes at Home, servicemen, servicewomen, sesame workshop TLC, soldier care packages, soldiers, stress, Students, support veterans, teach your children well, USO, veterans, Veterans charities, Veterans Day, Veterans Day 2011, virtual healing, war, wounded, Wounded Warrior Project

Talk To Me: Because Media Matters For Youth Outreach

September 9, 2011 by Amy Jussel 8 Comments

Sept. 9, 2011 “Text, poke, like, or chat...” What about TALK? I love how this Trevor "Talk To Me" 3-word anti-bullying campaign by The Trevor Project goes back into time to cut through the social … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Advocates-for-youth, anti-bullying, anti-gay, bullycide, bullying, campaign for conversation, Chronic Healing, gay suicide, gender equality, Glee, Global Leaders for Justice, Global-Good, homophobia, homosexuality, human rights, IASP, IDAHO, incivility, International Day Against Homophobia, It Gets Better, Jeanne Endo, Kevin McHale, Lgbt, LGBT Youth Need Heroes, Lifeline, Matthew Shepard, National Suicide Prevention, National Suicide Prevention Week, outreach, peace and social justice, Pflag, reach and teach, reachout, ReachOut in the USA, Safe Talk Teens, sexuality, social bigotry, social justice, Start the conversation, Straight Against Hate, suicide prevention, Talk to Me, Talk To Me.org, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Trevor Talk To Me, youth at risk

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Reach & Teach: Global Goods That Do Good

May 23, 2011 by Amy Jussel 7 Comments

May 23, 2011 "Where do you GET these things? How come I never find stuff like this?" Picture a coloring book page with Rapunzel's hair cascading down the castle tower, captioned, “This time, she … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: alternative stores, Amy-Jussel, CIVIO, conscious consumption, consumption, Craig Wiesner, Derrick Kikuchi, Dove and Olive Works, eco moms, Etsy, fair trade, geocaching, girls are not chicks, Green science, green toys, Joseph Cornell, Kids Online, maker faire, meaningful manga, media that matters, one stop shopping, organic, Packaging-Girlhood, peace and social justice, Playing War, reach and teach, Respect Institute, responsible shopping, Rich Louv, Sharing Nature with Children, social justice, The Rebuilding Alliance, The War Play Dilemma, wartorn areas

Media Matters: SF Giants Are Champions Beyond The Field

May 18, 2011 by Amy Jussel 1 Comment

Oct. 30, 2014 Update The Giants have won the World Series THREE out of the last FIVE years, and though I've seen a few "NoH8" tweets along with celebratory congratulations, it seems that today's essay … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: "Kill the Gays Bill", Advocates-for-youth, Africa, anti-gay, Careerspotting, Careerspotting 4 Kids, Don Lemmon, gay suicide, gender equality, Global Leaders for Justice, Global-Good, Going to Bat Against Homophobia, homophobia, homosexuality, human rights, IDAHO, incivility, International Day Against Homophobia, Internet sexuality information services, Isis, It Gets Better, Kalimah Priforce, Lgbt, LGBT Youth Need Heroes, Matthew Shepard, May 17, peace and social justice, Pflag, Qynko, reach and teach, S.F.Giants, sexuality, Silicon Valley startups, social bigotry, social justice, sports homophobia, Straight Against Hate, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Uganda, united nations, US State Dept, World Health Organization, youth at risk

First Person Storytelling: The Real Deal Impacts Youth

January 17, 2011 by Amy Jussel 13 Comments

Feb. 15, 2014 Update: Don't miss Frank Baker's fabulous article about inspiring photojournalist Gordon Parks; perfect storytelling for Black History Month and year round engagement. Jan. 20, 2014 … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Misogyny & Racism, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: 50 year anniversary civil rights, African Americans, Alabama, Alabama State University, ASU Sit-In, black history, Celebrity worship, civil rights, contrition, Curious George, Day of Service, digital storytelling, experiential learning, first person narrative, fleeing holocaust, Inspiring-Teens, Jewish Contemporary Art Museum, John Dixon ASU, larger than life, living legends, MLK, peer to peer influence, Personal stories, race and justice, reach and teach, segregation, Storybird, StoryCorps, storytelling, student stories, teaching moments

Shaping Youth: Freecycling Kids Books Throughout December

December 4, 2010 by Amy Jussel 9 Comments

Dec. 4, 2010 Black Friday? Cyber Monday? Bah. Other than maybe beach towel joke gifts (silly kilt wraps, hula skirts for our wakeboarding tribe) they didn’t get much outta me this round, as I … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: bargain hunting, Black Friday, book drops, CCFC Book Fairs, children's books, collective IQ, crowdsourcing, Cyber Monday, donate books, eco, eco moms, fiction, free, freebies, freecycle, freecycling, friends of the library, frugal finds, future of books, girls are not chicks, Girls Horse Club, green, horse books, kids books, library, literacy, meaningful gifts, media-literacy, no impact, old school meets new school, paperbacks, peace and social justice, prosocial books, reach and teach, readergirlz, reading, Reading is Fundamental, recycle, riding freedom, RIF, Scholastic, Send Felicity, Story Bird, Storybird, storytelling, Truce Teachers, Truce Toy Action Guide, YA, YALSA, young adult fiction

Veteran’s Day Snapshot: Kids Speak About Military Family Life

November 11, 2010 by Amy Jussel 3 Comments

Nov 11, 2010 As a global citizen coming from a lifelong military family background, Veteran’s Day is a touchy topic with me, as I’ve written before, “it’s not about mattress sales” and it’s not … [Read more...]

Filed Under: Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth, Stereotypes & Diversity Tagged With: anti-war, brats our journey home, Call of Duty, Freedom, Heart Math, honoring troops, kids veteran's day activities, military brats, military service, My Vetwork, operation graititude, peace, Playing War, PTSD, reach and teach, social justice, soldiers, support our troops, Veterans Day, Veterans Day 2010, virtual healing, Virtual Iraq, Virtual-Worlds

10-10-10 & 350! What Does It All Mean?

October 10, 2010 by Amy Jussel 3 Comments

Oct 10, 2010 As mathletes and scientists find multiple meanings of coolness for 10-10-10 ranging from binary code to number 10 representing perfection or completion via the "I Ching," an ancient … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 10-10-10, 350.org, Actionists, activism, Bill McKibbon, climate change, Climate Change Chocolate, coen brothers clean coal air freshener, Cool the earth, Digital Earth, Dr. Tim Foresman, Eco Edu Activism, eco education, eco-kids, Environment, global challenge, Global Work Party, green teen, I Ching number 10, inspiring kids, International Day of Climate Change, Jane Goodall, Kids, Last Little Polar Bear, LiveScience, marketing hope, Nature Rocks, reach and teach, Roots and Shoots, stewards of the planet, TerraPass, What is 350?, What kind of world do you want?, when art meets earth, youth

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Amy Jussel
@shapingyouth

Lovely #MemorialDayWeekend salute using digital dandelions to scatter seeds of peace in real time. Headed to Japant… https://t.co/xQuvXCtcvd
about 2 days ago
Insanity. Florida politicians continually upending rights (civil, personal safety, education, and free speech) are… https://t.co/0s2odT4OFG
about 7 days ago
In! Eager to read @BostonJoan “Meme Wars” book and excited to see this media rockstar in person covering the timely… https://t.co/yoPDcFRJji
about 1 week ago