Shaping Youth – Page 71

Counterstrike: MEF Film “The Price of Pleasure” Screens For Free

April 9, 2009 by Amy Jussel 5 Comments

April 9, 2009 Even though K-12 youth is Shaping Youth's primary focus, this campus controversy caught my eye for the overlap with our own counter-marketing tactics. In a ‘fight fire with fire’ media literacy move straight out of the Shaping Youth playbook, the Media Education Foundation is responding to this week’s University of Maryland campus uproar of whether or not free … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: college life, First Amendment, free speech, Media-Education-Foundation, MEF, objectification, on campus, porn influence on kids, Pornification, The Price of Pleasure, University of Maryland porn controversy

The Oprah Factor: Stop the Yo-Yo Dieting Messages

April 9, 2009 by Amy Jussel 12 Comments

April 8, 2009 Young women and their moms have been "under the influence" of Oprah longer than you can say “she’s gotta have it.” From cuddly bathrobes to kids' book club picks, when the grand dame of daytime speaks, people listen. Precisely the point that Director Darryl Roberts of America the Beautiful is making in his recent “open letter to Oprah” plea to curb the weight … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Sexualization & Body Image, Shaping Youth Tagged With: 5-resolutions, America the Beautiful movie, anorexia, beauty industry, Beauty Mark, Campaign for Safe Cosmetics, Cancer, Darryl Roberts, Diane Israel, Diet ads, documentary, eating-disorders, EWG, excessive exercise, fad diets, girls, Jean Kilbourne, Kids, MamaVision, media influence, NEDA, Oprah, preteen-health, Project Green Prom, Race for Perfection, safe cosmetics, Search for a Cause, Teens Turning Green, thinspiration, youth

3 Sisters Adventure Trekking: Changing the Game Through Sport

April 7, 2009 by Amy Jussel 9 Comments

April 7, 2009 How can you empower women, make change happen with a quick click and take that Nike swoosh to the next level of youth and cultural change? Those of you who have ‘friended’ me on Facebook already know I’ve been championing my WLW (Women Leaders for the World) gal pal, Lucky Chhetri from Nepal who co-founded 3 Sisters Adventure Trekking, a sustainable geotourism … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: 3 Sisters, 3Sisters Adventure Trekking, adventure, Amy-Jussel, challenge, climb, Daughters, Empowering women, empowerment, EWN, female pioneers, Game Changers, girls, GWLN, hike, Himalayas, journey, Lucky Chhetri, mothers, mountaineering, Nepal, Nike, outdoors, social responsibility, The Girl Effect, Three Sisters Adventure Trekking, Trekking, women in sport, Women Leaders for the world, world changing

What’s With 8th Grade Proms & Glamorama Tween Diva-ization?

April 3, 2009 by Amy Jussel 3 Comments

April 3, 2009 “Myths & Realities of Eighth Grade Graduation/Dance: Students may wear something nicer than normal school clothes. However, we strongly discourage formal dresses and tuxedos.” Well, it’s too late for April Fool’s, so I’m guessing this very surreal statement is indicative of the point being made in Newsweek’s recent article, “Are we turning our tweens into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: 8th grade proms, affluenza, cap and gown, CCFC, commercialization, commodification, Consuming kids, consumption, divas, education reform, formalwear, Generation Diva, graduation, inverse power of praise, KGOY, limos, mortar board, Newsweek, NPD Group, Po Bronson, Pop-Culture, public schools, tweens

Shaping Youth Co-Sponsors “Consuming Kids” Movie Premiere!

April 3, 2009 by Amy Jussel 7 Comments

April 2, 2009 Academic rockstars are descending upon U.C. Berkeley April 24th, as CCFC leaders speak in person on the commercialization of childhood and the impact on our culture!Shaping Youth is proud to be a media sponsor of the S.F. Bay Area Premiere of the movie Consuming Kids, and co-sponsor of this all-star panel in time for 'spring cleaning' 2009 to get rid of all this … [Read more...]