Distractingly Sexy: Media Literacy Summer Fun

July 2, 2015 This summer has been heating up with a slow burn in social media maneuvers starting in June when female scientists set Twitter ablaze with the #DistractinglySexy hashtag in response to … [Read more...]

Love Is Respect: Teen Texting Tools Aim To Dial Down Dating Abuse

Feb. 2, 2015 Update February marks the beginning of "Teen Dating Violence Awareness Month" and given the powerful PSA from "No More" on domestic violence in the Super Bowl yesterday that I wrote about … [Read more...]

The Bro Code: Media, Masculinity & Misogynistic Misfires

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage … [Read more...]

Steamed About Sexualization? Healthy Media for Youth Act Now!

July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are … [Read more...]

Body Image: Tips for Teens To Survive the Media Morass

January 21, 2010 Last night I talked about body image to our local high school PTSO with Susan E. James, an LMFT eating disorders specialist and RD/MPH Cindy Stack-Keer from Kaiser Permanente all … [Read more...]

New Years Media Messages: Packaging Boyhood Meets The Hangover

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as … [Read more...]

So Sexy So Soon: Shaping Youth Chats With Jean Kilbourne, Ed.D.

August 17, 2009 Last month So Sexy So Soon hit the market in paperback, though my hand-signed hardback by academic rockstars Diane Levin, Ph.D. and Jean Kilbourne Ed.D is frayed, highlighted, and worn … [Read more...]

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change … [Read more...]

Counterstrike: MEF Film “The Price of Pleasure” Screens For Free

April 9, 2009 Even though K-12 youth is Shaping Youth's primary focus, this campus controversy caught my eye for the overlap with our own counter-marketing tactics. In a ‘fight fire with fire’ … [Read more...]

Counter-Marketing Thinspiration: Killer Media Cues

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can … [Read more...]

Using Matching Funds Marketing Tactics: A Win-Win For Kids

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end … [Read more...]