Susan Boyle’s Encore: A “Memory” For Us All

May 24, 2009 Speaking of WorldShapers, as I was researching the 'Twitter updates' on  Narada Michael Walden's mega-Memorial Day music fest for Christopher Rodriguez, I ran across Sheryl Brueker's interview with him, and popped over to her 'Twitter" feed to hear the buzz about the star-studded musicians performing... Lo and behold, as I was doing so, I stumbled upon Sheryl's … [Read more...]

American Idol Upset: Who You Callin’ “Marginalized?”

May 20, 2009 Tonight was the big hoohah over American Idol’s grand finale controversy, and the New York Times' ArtsBeat section had a play by play ‘real time’ review updating regularly that described this showdown between Kris Allen and Adam Lambert as “the guy next door versus the guyliner.” On the ‘unfair to Adam’ shout out, you can add a posse of young teens who gave me … [Read more...]

Women Talk Sports Network: Voices To Be Heard

May 19, 2009 In the “Young Runners” post yesterday I glossed over the new Women Talk Sports network and Shaping Youth Correspondent Rebecca Scritchfield’s involvement as one of their cadre of contributing bloggers, because I KNEW this media magic warranted a post and presence all its own. One of our readers yesterday was seeking a hub for encouraging teen girl athletes … [Read more...]

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]

When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots

April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead quietly took my views to Nickelodeon & Burger King via the CCFC sound off campaign here...but BK just keeps coming up with gaffe-a-minute badvertising, so I've gotta broil 'em a … [Read more...]