Gender Portrayal

Hollywood Climate Change: Warming to Sheroes or Still in Denial?

January 7, 2014 by Amy Jussel Leave a Comment

Jan. 7, 2014 2014 is the year of Redefining Girly. Not just Redefining Girly, the new book on gender stereotypes and sexualization of kids by parent actionist Melissa Wardy, but redefining girly in … [Read more...]

Filed Under: Emerging trends & STEM, Shaping Youth Tagged With: Amy-Jussel, Bechdel Test, Brave Girls Alliance, Brave Girls Want, female superheroes, Female-Action-Heroes, Frozen and Catching Fire teen heroines, Geena Davis Institute, Geena-Davis, gender equity, gender inequity, Gender Portrayal, Keep Merida Brave, media matters, media-literacy, Miss Representation, money talks Hollywood, not buying it, redefining girly, See Jane, sexism, Sexualization, Shaping Youth, sheroes, Sheroes Sell, stereotypes in media, stereotypes-girls, strong female characters, strong female roles make more money, Top 50 movies by Bechdel breakdown, toy industry complicity, Vapid Values, Vocativ, Women in Film, Women in Hollywood, Women in Media, Wonder Woman film, year of women at box office

Disney’s Frozen: Critical Thinking Skills to Ice Out Personal Bias

January 1, 2014 by Amy Jussel 2 Comments

Dec. 29, 2013 “It was soooooooo booooooooo-tiful with snowfwakes evweeewhere wiff fweeedeee (3D) gwasses!” the five-year old’s eyes lit up and widened almost as large as the animated sheroes in the … [Read more...]

Filed Under: Media Literacy Tagged With: 3D animation, body image in Frozen, Brave Girls Want, Critical-thinking-skills, Curse of the Good Girl, Disney-Princesses, Disney’s first female director, Disney’s Frozen, dual sided debate, eliminating personal bias, Elsa and Anna, Frozen, Frozen and Catching Fire teen heroines, Gender Portrayal, girls empowerment, girls leadership, Let it Go, media-literacy, Merida makeover, mind the bias, movie-merchandising, Norway tourist board, Project Implicit, Sexualization, sheroes, So Sexy So Soon, spot your blind spots, subconcious bias, talking points, toy industry complicity

The Tooth Fairy Is Not A Brand. Parents…Arise!

July 22, 2013 by Amy Jussel 9 Comments

Aug. 6, 2013 Update! Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put … [Read more...]

Filed Under: Branding & Consumerism Tagged With: ADA, Amy-Jussel, baby teeth, backdoor branding, brandwashing, CCFC, child exploitation, childhood rites of passage, children’s icons, Commercialization of Childhood, Consumerism, corporate accountability, corporate profiteering, dentists, direct marketing to kids, Disney Dia de los Muertos, Disney-Princesses, Equestria Girls, family narratives, Gender Portrayal, Hasbro, imagination, imaginative play, Mattel, media siege, media-literacy, My Little Pony rebranding, Official Real Tooth Fairy Dentist, parenting peeves, parents under siege, Pinkification, Pop culture impact on kids, princess culture, Save the Tooth Fairy, sexploitation, sexualization of children, Stop Corporate Abuse, storytelling, The Real Tooth Fairies, The Tooth Fairy, toy industry complicity, trademarking a holiday, trust breach, unethical marketing, Vapid Values

When We Were Free To Be: Revisiting A Classic w/Deesha Philyaw

December 18, 2012 by Amy Jussel Leave a Comment

Dec. 18, 2012 This year marks not only the 40th Anniversary of Title IX changing women’s sports forever, it’s also the 40th Anniversary of the cycle-breaking, movement-making pop culture childrens' … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 40th Anniversary Free to Be, 40th Anniversary Title IX, 70s sitcoms, African American sitcoms, Amy-Jussel, black sitcoms, children's classics, Cinderella Ate My Daughter, Co-Parenting 101, cultural literacy, Deesha Philyaw, feminine versus feminist, Free to Be, Free to Be at 40, Geena Davis Institute, gender and media portrayals, Gender neutral toys, Gender Portrayal, gender research, Girl Child Press, Glee, kids free to be kids, Laura Lovett, Lego Friends, Lori Rotskoff, Marlo Thomas, media-literacy, Michael Jackson Grew Up, Modern Family, Nancy-Gruver, New Moon Girls, Norman Lear Center, Packaging-Boyhood, Packaging-Girlhood, Peggy Orenstein, Pop culture impact on kids, Pop-Culture, race and class stereotypes, SEL, Self-worth-kids, Social Emotional Learning, Title IX, When We Were Free to Be

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers

Little Bits & Roominate- Innovate to Educate with STEM

September 4, 2012 by Amy Jussel 2 Comments

Update July 23, 2014 Wow. From toys to tools...LittleBits launches CloudBit to make any object 'smart'! Sept. 4, 2012 “Light it, push it, twist it, bend it, buzz it, blink it, shake it…” the promo … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: AAUW, Ayah Bdeir, Barbie Dreamhouse, Bare Conductive ink, brain plasticity, circuit boards for girls, circuits, Connected Classroom, Dollhouses, electricity fun, electronic gizmos, encouraging girls in STEM, Every child is a maker, Galaxy Goo, Gender Portrayal, girls and science, girls empowerment, girls in tech, GIT, How to drive STEM careers, Howtoons, imaginative play, Instructables, Lego Friends, Legos for the ipad generation, Little Bits, Make Your World, maker faire, MIT Media Lab, Pink Think, Project Raceway, roominate, Roominate Toy, science for girls, STEM, STEM as toy fun, Stem disconnect, STEM fem, STEM for girls, STEM in classroom, stem toys that make learning fun, teaching electronics, The Scrapkins, WIT, women in engineering, Women in Technology

Miss Representation Sparks Change As a Film, As a Movement

February 4, 2012 by Amy Jussel 4 Comments

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: APA, APA task force sexualization girls, Aspiration gap, Christiane Amanpour, dads and daughters, Danica Patrick, depiction of females in media, Fantasy Football, females, football violence, Geena Davis Institute, gender equity, Gender Portrayal, girl-empowerment, girls-self-worth, hypersexual, Jackson Katz, Jennifer Siebel Newsom, Joe Kelly, Karen Dahl, Lego Friends, Media Education, media mindfulness, media visibility, Media-Influence-Kids, media-literacy, misrepresentation, Miss Representation, not buying it, objectification, Paley Center, Pan Am TV show, Reality Bites Back, role models kids, School Library Journal, sex objects, sexism, Sexualization, So Sexy So Soon, SPARK, spark change, SPARK! summit, Super Bowl, Super Bowl as Learning Opportunity, Superbowl 2012, Superbowl Sunday, toxic cues to kids, women's media center, You can't be what you can't see

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: blurring the lines, branded entertainment, brands, CCFC, children, Cinderella, Clorox, Courtney Watkins, digital crafts show, digital-ads, Disney, DIY, eco, embedded ads, equality, ethics, Etsy, FCC, Feministing, FTC, Gender Portrayal, Gender Roles, girl guide, girls-self-worth, Jim Henson, Kids-Advertising, kids-advertising-regulations, maker faire, Makezine, Media-Influence-Kids, Muppets, O'Reilly media, online crafts, Pink Think, Possibility, Product Placement, Sara-Grimes, Sara-M.-Grimes, spring cleaning, The Possibility Shop, toxic cues to kids, webisode

Sexed Up M&Ms Sell Fashionably Decadent Premium Sleaze

September 26, 2008 by Amy Jussel 8 Comments

Mars candies have reached a new low... Anthropomorphizing cartoon critters is one thing, giving chocolate candy classics the Jessica Rabbit treatment is another. Do we REALLY need more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: America the Beautiful, Beauty at any cost, body ideals, Celebrity worship, Dove Onslaught, Eva Longoria, fashion models, Fashionistas, feminism, Feministing, Geena Davis Institute, Gender Portrayal, girls, Killing Us Softly, M&Ms, M&Ms Premium Chocolate, M&Ms Triple Chocolate Ads, MMs.com, Packaging-Girlhood, Pop culture impact on kids, Pornification, sex in media, Sexualization, sexy so soon, Tasteless Ads, teen self worth, thin, YWCA

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Avatar Amy Jussel @shapingyouth ·

26 Sep

Started FREE @knightfdn AP course "How to Use ChatGPT & other Generative #AI Tools in Newsrooms" to debrief myself in time for media literacy week on the pros/cons of low/high risk automation practices & protocols #MediaLitWk #medialiteracy #NewsLiteracy

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Avatar Media Literacy Now @medialitnow ·

12 Sep

How Can We Help Students Evaluate Scientific Information? Media Literacy Education! We recently convened #STEM & #MediaLiteracy educators to discuss the skills students need to learn to better evaluate scientific information & resist misinformation. ➡️

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Avatar Amy Jussel @shapingyouth ·

12 Sep

Enjoying @iftf webinar happening now on #AI which is maxed out on attendees/Zoom, but viewable here: Complements the book I just finished, The Coming Wave which I HIGHLY recommend w/a macro lens on societal implications: https://www.the-coming-wave.com/ #IFTF

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Avatar Internet Ethics @iethics ·

6 Sep

"When #car companies aren’t busy sharing or selling your #data, they’re often not protecting it as well as they should. We couldn’t confirm if any of the car brands we researched meet our Minimum #Security Standards. That’s really bad and not normal" #tech

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