gender equity

2014: The Year Of Redefining Girly

January 10, 2014 by Amy Jussel Leave a Comment

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #BraveGirlsWant, adolescent body image, Amy-Jussel, APA task force sexualization girls, beauty myth, BGW, brain plasticity, Bratzillaz, Brave, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, change the channel of influence, child development, Cinderella Ate My Daughter, commercialized childhood, commodification, Consumerism, consumption, corporate social responsibility, CSR, damaging body image, Disney-Princesses, diversity, gender equity, girls leadership, harm of early sexualization, hypersexualized, Jean Kilbourne, Killing Us Softly, Let Toys Be Toys, media-literacy, Melissa Atkins Wardy, Melissa Wardy, merchandising, Merida makeover, Monster High, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pigtail Pals Ballcap Buddies, pink blue stereotypes, Pink culture, preteen body image, Reality Bites Back, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, The Illusionists Documentary, The Lolita Effect, The Real Tooth Fairies, Toward the Stars, toy industry, what sells

Hollywood Climate Change: Warming to Sheroes or Still in Denial?

January 7, 2014 by Amy Jussel Leave a Comment

Jan. 7, 2014 2014 is the year of Redefining Girly. Not just Redefining Girly, the new book on gender stereotypes and sexualization of kids by parent actionist Melissa Wardy, but redefining girly in … [Read more...]

Filed Under: Emerging trends & STEM, Shaping Youth Tagged With: Amy-Jussel, Bechdel Test, Brave Girls Alliance, Brave Girls Want, female superheroes, Female-Action-Heroes, Frozen and Catching Fire teen heroines, Geena Davis Institute, Geena-Davis, gender equity, gender inequity, Gender Portrayal, Keep Merida Brave, media matters, media-literacy, Miss Representation, money talks Hollywood, not buying it, redefining girly, See Jane, sexism, Sexualization, Shaping Youth, sheroes, Sheroes Sell, stereotypes in media, stereotypes-girls, strong female characters, strong female roles make more money, Top 50 movies by Bechdel breakdown, toy industry complicity, Vapid Values, Vocativ, Women in Film, Women in Hollywood, Women in Media, Wonder Woman film, year of women at box office

SureFire Girls: Life Literacy For Teens in a Power-Packed Conference

October 8, 2013 by Amy Jussel Leave a Comment

Oct. 8, 2013 As the parent of a teen graduating high school, spring was like a surreal montage of college tours, anticipation, excitement and questions swirling in my brain.Did I give her enough savvy … [Read more...]

Filed Under: Branding & Consumerism Tagged With: A Caspian Production, adolescent body image, All Things Girl, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, Brave Girls, Brave Girls Want, child development, Critical-thinking-skills, educating girls, financial literacy, gender equity, girl-empowerment, girlpower, girls leadership, girls-confidence, girls-self-worth, Heather Mason, Inspiring-Teens, International Day of the Girl, life skills, media-literacy, mother daughter, parenting, redefining girly, Santa Monica, Sure Fire Girls, Sure Fire Girls conference, SureFire Girls, teens life skills

Brave Girls Want To Put Media On A Different Frequency!

October 7, 2013 by Amy Jussel Leave a Comment

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Filed Under: Media Literacy Tagged With: #BraveGirlsWant, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Brave, Brave director Brenda Chapman, Brave Girls, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Consumerism, consumption, corporate social responsibility, CSR, Disney-Princesses, diversity, gender equity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, media-literacy, Melissa Wardy, merchandising, Merida makeover, Packaging-Girlhood, parenting, PigTail Pals, preteen body image, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, Toward the Stars, toy industry

The Girl Effect is Rising: New “Girl Declaration” Gives Voice to MDG 2015

October 6, 2013 by Amy Jussel Leave a Comment

Oct. 6, 2013 While we count down #11DaysOfAction in October with our friends at Day Of The Girl Summit leading up to the second annual U.N. International Day of the Girl, October 11, 2013 with this … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #BraveGirlsWant, 10 X 10, 11 Days of Action, Brave Girls Alliance, Brave Girls Want, Day of the Girl, Day of The Girl.org, educating girls, gender equity, Girl Child, Girl Child Press, Girl Declaration, girl power, Girl Rising, Girl Up, girl-empowerment, Girls 2015, girls education, girls leadership, GWLN, Half the Sky, IDG2013, innovating for girls education, International Day of the Girl, lift up women to lift up the world, Malala Yousafzai, MDG 2015, Millennium Development Goals, Miss Representation, New Moon Girls, Nike Foundation, Plan USA, Stop poverty before it starts, The Girl Effect, united nations, Voices 2015, women and girls lead

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

The Girl Effect Goes Global: International Day of the Girl

October 10, 2012 by Amy Jussel 2 Comments

Oct. 10, 2014 Update! In just two short years, look at the momentum of the International Day of the Girl and all that's being accomplished with fresh, new voices in the media mix. Congratulations to … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #IDG2014, 10 X 10, Black Girls Code, Day of The Girl.org, educating girls is smart, gender equity, GimmeMo, girl power, girl-empowerment, girls education, girls leadership, Girls-Rock, GWLN, Half the Sky, International Day of the Girl, iTwixie, lift up women to lift up the world, Malala Yousafzai, Miss Representation, Monique Coleman, Plan USA, School Girls Unite, She's The First, Smart Girls Rock, Spark Movement, STEM programs for girls, STEM4Girls, The Girl Effect, united nations, women and girls lead

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers

Miss Representation Sparks Change As a Film, As a Movement

February 4, 2012 by Amy Jussel 4 Comments

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: APA, APA task force sexualization girls, Aspiration gap, Christiane Amanpour, dads and daughters, Danica Patrick, depiction of females in media, Fantasy Football, females, football violence, Geena Davis Institute, gender equity, Gender Portrayal, girl-empowerment, girls-self-worth, hypersexual, Jackson Katz, Jennifer Siebel Newsom, Joe Kelly, Karen Dahl, Lego Friends, Media Education, media mindfulness, media visibility, Media-Influence-Kids, media-literacy, misrepresentation, Miss Representation, not buying it, objectification, Paley Center, Pan Am TV show, Reality Bites Back, role models kids, School Library Journal, sex objects, sexism, Sexualization, So Sexy So Soon, SPARK, spark change, SPARK! summit, Super Bowl, Super Bowl as Learning Opportunity, Superbowl 2012, Superbowl Sunday, toxic cues to kids, women's media center, You can't be what you can't see

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Project Raceway? “ShopGirls” Create Their Own Eco-Marathon Reality

April 12, 2011 by Amy Jussel 18 Comments

Update Apr. 7, 2015 Now this is what I'm talking about! Our hometown entrepreneurial hub for startups, Draper University is 'going Hollywood' next week as ABC begins filming a new 'reality TV' series … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, all-girl teen team, Amy-Jussel, Brain Cake, corporate sponsorship, CTE, diesel vehicles, energy-drinks, Engineer Girl, female racecar drivers, fuel efficiency, Geena Davis Institute, gender equity, Granite Falls High School, green cars, Houston eco-marathon, Iron Maiden prototype car, Kiss My Math, Math Doesn't Suck, Michael Werner, physics, racecars, Reality Bites Back, reality shows, Reality TV, She's geeky, Shell Eco Marathon, ShopGirls, STEM, Tesla Motors, The Shop Girls, WISE, women in engineering, Women in Technology

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 by Amy Jussel 9 Comments

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: alcopops, All Things Girl, America the Beautiful, American Apparel, APA, APA Task force, appearance cues, Be the voice for girls, beauty myth, beyonce, boy toys, boys into monsters, Bratz, Capitol Hill, consumer advocacy, corporate pedophilia, dereon divas, dieting, eating-disorders, fashion-beauty-industry-expectations, FCC, FTC, Geena Davis Institute, Gender, gender equity, girl scouts, Girl Scouts of San Gorgonio Council, girls inc., GLI, GSA, GSUSA, H.R. 4925, harm of early sexualization, Healthy Media Youth Act, HGHW, hottie factor, HR4925, Huge, Jessica Lawrence, Lyn Mikel-Brown, meat marketing, media-literacy, Melissa Wardy, NCWO, obectification, Oct 22, Packaging-Boyhood, Packaging-Girlhood, parenting girls, PigTail Pals, Pink Think, plastic surgery, Pop culture impact on kids, preteens, raising girls, redefining girly, self-worth, Sesame Streetwalkers, sexism, sexist ads, Sexualization, Shelley Moore Capito, Single Ladies, So Sexy So Soon, SPARK! summit, sparksummit, support healthy media images for girls, surviving media morass, Tammy Baldwin, Tinkerbell, Wisconsin, Youth-advocacy

Steamed About Sexualization? Healthy Media for Youth Act Now!

July 14, 2010 by Amy Jussel 22 Comments

July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, Actionists, adolescent body image, Adonis-Complex, APA, APA task force sexualization girls, beauty myth, body-positive, buffed boy, CDC, Confidence Community, congressional hearings, Congresswoman Tammy Baldwin, depiction of females in media, dieting children, diversity, Dove, Dove Self Esteem Fund, eating-disorders, EDC, education, fashion-beauty-industry-expectations, FCC, female characters, FTC, Geena-Davis, gender equity, Girl Scout Research Institute, girl scouts, girls-self-worth, GSA, H.R. 4925, Healthy Media Youth Act, hot chicks eating burgers, hottie, HR 4925, hyper-sexualizing, Jean Kilbourne, Jessica Lawrence, Killing Us Softly 4, legislation, Male-Body-Image, media influence, Media messages, Media-as-super-peer, Media-Education-Foundation, media-literacy, MEF, Melissa Wardy, obsession with weight, Oct 22, Packaging-Girlhood, preteen-health, Promoting Healthy Media Images, raising healthy kids in a sexualized media world, role models kids, sexuality, Sexualization, sexualization girls, sixpack abs, So Sexy So Soon, SPARK, sparksummit, thinspiration, unhealthy relationships, weight loss, women and girls, women and girls in the media, Youth-advocacy

Media Vamping: Twilight Talking Points, Bite Me Brouhaha

July 9, 2010 by Amy Jussel 11 Comments

July 9, 2010 “There’s an obsession among many teens today for all things vampire, and it looks like the craze is now leaving a mark…literally.” So goes the opener for CBS News Early Morning Show … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: addiction, AIDS, blood swapping, CDC Dating Violence, Center for Media and Childrens health, children, CMCH, copycat media, dating violence, Dr. Michael Rich, Eclipse, education, educators, gender equity, girls-self-worth, GLI, health, how to talk to girls, Love Bites, media-literacy, messages of new moon, New Moon, objectification, obsession, OCD-Obsessive Cullen Disorder, Parenting-Teens, possession, preteen-self-esteem, Rachel Simmons, relational aggression, romantic notions, self-destructive behavior, Stefanie Meyer, stephenie meyer, teen bites, Teen Twilight Trend, teenage girls, TwiHards, Twilight, Twilight activity plan, Twilight Fan(g)s, Twilight Moms, Twilight study guide, Understanding Teens, vampire bites, Vanessa-VanPetten

So Sexy So Soon: Shaping Youth Chats With Jean Kilbourne, Ed.D.

August 17, 2009 by Amy Jussel 30 Comments

August 17, 2009 Last month So Sexy So Soon hit the market in paperback, though my hand-signed hardback by academic rockstars Diane Levin, Ph.D. and Jean Kilbourne Ed.D is frayed, highlighted, and worn … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA, APA report early sexualization, Beauty, Body-Dysmorphia, Bratz, buffed boy, CCFC, children, commercialism, commodification, compassion deficit disorder, controversy, Diane Levin, gender equity, girls, Girls Gone Wild, girls-self-worth, hooking up, ideals, impersonal sex, Isis-Inc, Jean Kilbourne, Kids, Killing Us Softly, MEF, Miley Cyrus, numbing, objectification, Packaging-Girlhood, pole dancing, Pornification, provocative clothes, Pussycat Dolls, self-worth, Sesame Streetwalkers, sex objects, Sexual Media, Sexual Teens, sexuality, Sexualization, sexualized childhood, Slim Hopes, slut-ho, So Sexy So Soon, strippers, Teen Choice Awards, teens, thong, tweens, Vanity Fair, violence, War Play, youth

The Girl Effect: A World Changing Media Message

November 26, 2008 by Amy Jussel 30 Comments

Shaping Youth’s All Things Girl Series concludes with a two-parter on The Girl Effect, beginning with this powerful media using kinetic type in motion and piano to amplify and implore action with the … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: all things girl week, Amy-Jussel, change agents, empower girls, gender equity, Girl Effect, girl effect video, girls, give a girl a goat, global development, global womens fund, just do it, making a difference, media-literacy, Nike, nike sweatshops, NoVo, population, power of media for positive change, teach a man to fish, The Girl Effect, umbc

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Retweet on Twitter Amy Jussel Retweeted

Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

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Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

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Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

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Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

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