June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]
G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!
Filed Under: Advertising, Branding & Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 3D animation, active kids, active lifestyle, Add new tag, CDC, COPPA, diabetes, Disney, Disneynature, EARTH, EIU, Environment, field day, fitness, G-Force, gadgets, game developers, gaming for good, get kids moving, gizmos, green, ground attack, Guinea pigs, Hg4H, HopeLab, Horsepower Challenge, humana, Humana Games for Health, HumanaGames, Jerry Bruckheimer, Kids health, NCLI Act, old school, online to offline, Operation Planet Savers, OPS, outdoor play, Playnormous, races, relays, secret agent, sedentary lifestyles, serious-games, spy games, spykids, training missions, Unplug Your Kids, Verb Yellowball, video games